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Question to Adwords PPC experts! Help me!

by ebizman
6 replies
  • SEO
    • |
Hey folks,

need some help on adwords PPC...im selling web design packages and im having a landing page made for it to generate new leads.

i have a $100/day budget for PPC. is this good budget for PPC to see results (new leads)?

this is the list of PPC keywords I came up with:

custom website design
web design services
website designers
web development
custom website
professional website design
web site designers
web design prices
web design pricing
web design company


What are your thoughts?
#adwords #experts #ppc #question
  • Profile picture of the author mosthost
    Originally Posted by ebizman View Post

    Hey folks,

    need some help on adwords PPC...im selling web design packages and im having a landing page made for it to generate new leads.

    i have a $100/day budget for PPC. is this good budget for PPC to see results (new leads)?

    this is the list of PPC keywords I came up with:

    custom website design
    web design services
    website designers
    web development
    custom website
    professional website design
    web site designers
    web design prices
    web design pricing
    web design company


    What are your thoughts?
    Those are some highly competitive phrases. Make sure to choose exact match for all of them and make sure the landing page is highly targeted. Google will eat your budget up very fast with broad match.
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  • Profile picture of the author ebizman
    Yes I have a big budget for adwords and I plan on spending big and getting a nice ROI.

    will def select exact.
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    • Profile picture of the author dburk
      Hi ebizman,

      That is a good start to your keyword list. Those are what we call the short head keywords. I would try to add as many long tail keywords that you can find to that list. You will often find that conversion rates are higher for some of the long tail keywords and competition may be lower as well.

      To get some more ideas, try plugging that list into the AdWords Keyword Tool.
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  • Profile picture of the author AdrianB
    Budget is good but ensure you understand match types fully and keep them in tightly themed ad groups with relevant ad copy/landing pages per phrase.

    Also, keep a close eye on your search queries (video on this page - Changes to AdWords Keyword Match Types – Exact and Phrase (May 2012)) and use negative keywords to prevent wasted clicks.
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  • Profile picture of the author davidsu
    Banned
    Just ask your Adwords Representative to create the campaign for you. You could get the most of your $100 budget and discover a good Adwords campaign.
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  • Profile picture of the author decibelgr
    Hi,

    I am certified as Google Adwords Qualified Individual and Microsoft AdCenter Professional. If you need help send me a PM.

    Regards,

    D
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