Would you spend $100 per day on Adwords or Banner Ads?

Perhaps you could advertise right here on the warriorforum. You would get alot more targeted traffic which would convert to more sales.

Honestly, I would keep the $100 in your pocket for now. I highly suggest using free methods to send traffic to your landing page. It is possible to make money using these free methods.

Just do a quick Google search.

Does your offer already convert? Have you tested it yet? Do you have an opt in form with a lead magnet offer for building your list?

If you haven't tested it yet, spend less to see how it converts.

If you can afford it, why not?
But then, how long are you thinking of paying 100$ per day?
I agree, one spends a lot of time using free methods, but most people cant afford it

I have a total PPC budget of $10,000 , and I want to spend max $100 per day initially and maybe ramp it up.

I want to generate new leads for my web design packages.

What do you think?

I think you have the wrong question here.

Yes $100 a day is more than enough to advertise however you will spend $100 if you were making $1000 back right?

If you are making $0 back then $100 will not be enough.

Both PPC and media buys can be good but it is up to you to know your niche, what they are looking for and then give it to them.

Check out some top sites in your niche and unfortunately the only REAL way to see if $100 will be enough is to test, and test, and test...

A major factor is how well your page converts as well.

There is no easy way to get past the testing phase.

Chris

I think you missed my point.

Ask yourself this question:

How can anyone answer the questions above and if they are in the same business as you why would they?

Not being harsh but trying to help.

Let's look at the first question:

You are selling web design packages right?

You need to research your niche to answer this question.

You need to look at what your competition are offering.

You need to check that you have a functional landing page that sells.

You need to check out the top sites in your niche that allow banners ads.

Then the ONLY way to tell if the traffic will convert through PPC for YOUR site is to test!

Until you start testing you won't know the answer to this question.

If the CPC is $1 that gives you 100 visitors but if you get 8 sales from that at $600 for instance for one of your webdesign packages you have made:

$600 x 8 = $4800

- $100 for PPC

profit = $4700

However if you spend $100 at $1 per click and not one visit converts then you won't make any money.

It is all down to the sales funnel of your landing page, the sales copy, how valuable the offer is, what your competition are offering etc...

Again it is ALL down to testing - YOU will need to test YOUR niche.

In short PPC is VERY profitable or it can bankrupt you.

The difference is how you test, tweak and optimize your campaigns.

Hope this helps.

Chris

If you have 10k then MEDIA BUY!! You have a big boy budget so you want to see big boy results (if you have a good offer) then media buying is your best bet

Google Traffic Evolution, that's where you start first.

RoD

I do much better with media buys and banner ads on high traffic forums to clickbank offers.

A really good media buy can give you insane results. PPC is good, but we find the best targeted traffic comes from BLOG and Forums that have high traffic. Doesnt get much better than this. And can sometimes be cheaper in terms of ROI %

Hope this helps

I don't believe in banners so I would say go with Adwords... If you have a good offer and serious plan, you shouldn't have any problems with ROI... good luck!

If you go with banner ads, make sure your banner's don't look like an ad. But personally, i would go with Adwords. And if not them... Microsoft Adcenter.

Wow, that's fantastic number!
but with that number, are you sure, you can get 1000 perday using adwords?
with my past experience, adwords for just who usually use it,,
personally i think its for advance IMer..
why? because you must do some research first
the wrong keyword or market you target, it mean you lost your money without many sales and guarantee..

there are many way beside adwords, some of them more less and some of them were FREE
example: you can use this Forum

Yeah if I can get around 100 visitors per day from my PPC campaign that should be nice sales.

ive found that google make you jump through far too many hoops and not only that they seem to shut accounts down for semingly no reason a and even if they do give you a reason you have no chance getting your account back again

why not try stuff like media buys, banners, direct buys and maybe some facebook

google are far too big for there own boots now and not only that you have more than enough traffic from all of these other sources

paul

Paul,

What other some other sources that can send me targeted traffic like Adwords???

Please tell me the specific names of the websites.

ebizman,
Personally, I would use Adwords. But if you want to use banner ads, I think they could work, if you target them to the right websites.

It's not unreasonable to expect a 10X ROI on Adwords, but there are some factors that you must consider in order to reach this.

1. As previously mentioned, your web page must convert, and you will need to test this. Send $50-100 of traffic to your page then pause it. Assess your results. Are you getting opt-ins? What's your CTR? How many prospects are converting to sales? If your page isn't getting at least a 10-20% opt-in rate, change it and test again.

2. Develop a sales funnel through an autoresponder. Unless you're Frank Kern, you can't expect to convert people right as they land on the page. Many of your prospects won't buy the same day, or even after your phone conversation. A good autoresponder series will double or triple your income without additional adspend...this is a fact. It will also start developing a relationship with your prospects, which is critical in this crowded field.

3. Adwords is a loss leader. In your market, $100 a day on paid traffic should pay for itself and nothing more. Meaning, if you spend $100, you should be getting about $100 in sales. If your average sale is $1,000, and you make ONE sale every 10 days, then Adwords is working. Your profits should be made on the back end with upsells and autoresponders. Profit from paid ads immediately is not likely unless you're selling a niche product. The "big boys" thrash the "little guys" because they embrace this concept.

4. Your offer must be unique and compelling. Give them a REALLY GOOD reason to opt-in, such as a complimentary marketing survey/review, or a white paper. Stand out from the masses of web junkies sitting in their mom's basement in their underwear opening a "web design" business. If you have a $10,000 ad budget, knock their socks off with quality, separation and value.

Hope this helps.

Source: I work for Perry Marshall

Please Go with the Paid traffic (AdWords). All these 'free traffic' methods pay but this happens in the very long run.

Which means you would have to wait for donkey years before you start seeing something meaningful.

any other feedback on Adwords?

Make sure you do GREAT keyword research, then test with small amounts and see what converts before going full blown.

$10,000 can go real fast if you target the wrong high traffic non-converting keywords.

I recommend banner with media buys. Lately I had been contacting private copywriters and been asking for how much for a banner with X% CTR with graphics and everything.

I got a few responses and one guy said he would make me a banner with a 3% CTR for $50 and he would re-design and copywrite it until it got a 3% CTR if it didnt get that on the first time.

This is pretty good because if you do banners on a high targeted site you could expect a CPM of $1-$15. with a 3% CTR you would get 30 clicks per CPM.

so depending on your CPM price you could be getting a lot of clicks for a good price. So if your landing page converts then you have a great campaign!

Banner (media buys) > Adwords

Hi Op,

Regardless of what you are doing, testing is key. If you are familiar with adwords and banner advertising and have refined your abilities in testing, then no problem. But because you are asking this question, my guess is you are not a proficient highly experienced user (neither am I).

I have experience with both and have spent thousands on Adwords. For me, neither medium was worth it when I tested it (limited time) because the ROI was minimal.

That said, I know a lot of people who absolutely kill it on adwords and mainly because of two very important things:

- they track and test and refine their campaigns and manage the keywords on a daily basis. Seriously, daily basis for managing what keywords are converting and not. This saves money and increases your rating score based on CTR, etc. This can also be professionally outsourced by groups or networks of adwords experts who basically run and track your campaign for you. These networks are comprised of individuals all independently bidding on getting your work based on THEIR ability to bring you the best and most optimized keywords and overall adwords campaign. These individuals are then 'managed' and put through a central system by the company that you interact with and who you work with via your affiliate manager. Generally, they won't work on campaigns that are targeting a budget of less than $100 / day. Again, they are professionals and are there to bring you the most money possible with the least money spent -- because they keep the difference. Just Google it if you are interested.

- If you are going to do adwords, make sure your landing page is a squeeze or capture page and not just your site. In other words, you want to be able to capture as much info from the people who land on your site via adwords (or banners) as possible so YOU can follow up with them even if they don't contact you. Simply having a contact me button or place for them to call you or whatever is not enough. You can drastically increase your lead capture by treating it like an IM squeeze page (without being too salesy) where you offer them something free in return for them signing up for your list ("enter your email here for a free website quote and consultation") or ("free guide to managing your business website"). This can drastically increase your leads.

~ Aloha

I will spend even more if i see return on investment.

Adwords can work wonders but the niche you are targetting is highly competitive and cost a lot of money. Banner advertising is really hard to monetize, people tend to be banner blind nowadays and you are looking for sales and sales only.

You should try to get CPO deals going within sites that offer information about "your kind of products".

Research sites with traffic where your niches are located and buy article spaces etc. (get creative)

I'd go for Adwords Display Network (Banner Ads)

You'll get bargain price traffic, with same quality with Search Network. The traffic also will be cheaper than media buys/ buy adspace through Buy Sell Ads.

tough decision...I think Adwords would be best to start testing

I'd go with Adwords. I find you can target and analyse much better