Ranking a competitive broad/global keyword for local search - does this work?
- SEO |
Say you live in the New Zealand. You want to target a broad keyword (short tail) with lots of searches. Maybe something like "cancer cure" or something like that. Let's say that has 10k exactly monthly searches globally and maybe 400 in New Zealand. It's competitive and you don't actually want to compete to get your site ranked for the global audience of 10k. You just want it to be on the first page when your country people (New Zealanders) search "cancer cure". You want to reach a part of that 400 local searches.
I'm thinking that if you have either:
1) an exact match NEW ZEALAND domain: cancercure.co.nz or
2) you get the domain cancercurenewzealand.com/org/net or
3) you just optimize for "cancer cure" in your website (and your website has already a lot of information regarding new zealand)
If you do these, even though you may not rank globally for "cancer cure", Google sees your 1) co.nz domain or 2)the "newzealand" in your domain name 3) website has information about new zealand and recognizes that your "cancer cure" in your website/page is related to new zealand and not just the whole world
I'm thinking that any of the above "context" would help you rank for "cancer cure" for the local NZ searches even though you wouldn't stand a chance globally and in other countries for this competitive keyword. That is, because Google recognizes your website is NZ-based, you would get a boost in local searches even though you wouldn't be able to compete with other websites globally.
Am I right to say this?
Comments?
I'm thinking that if you have either:
1) an exact match NEW ZEALAND domain: cancercure.co.nz or
2) you get the domain cancercurenewzealand.com/org/net or
3) you just optimize for "cancer cure" in your website (and your website has already a lot of information regarding new zealand)
If you do these, even though you may not rank globally for "cancer cure", Google sees your 1) co.nz domain or 2)the "newzealand" in your domain name 3) website has information about new zealand and recognizes that your "cancer cure" in your website/page is related to new zealand and not just the whole world
I'm thinking that any of the above "context" would help you rank for "cancer cure" for the local NZ searches even though you wouldn't stand a chance globally and in other countries for this competitive keyword. That is, because Google recognizes your website is NZ-based, you would get a boost in local searches even though you wouldn't be able to compete with other websites globally.
Am I right to say this?
Comments?