Simple answer: your site is screwed until it complies with what Google wants. Whether or not that is forever is up to you.

The penguin penalty is not permanent and it only affects those websites with spam links If you're one of those webmasters who received an email from G00gl5 regarding websites getting penalized for shady spam links then simply remove the spam links and apply for reconsideration.

The algorythm is constantly changing. Nothing on the internet is permanent. Not to mention the fact that there have been so many crappy results coming up in the serps that something will have to be done soon to correct it.

There have been many examples on this forum and in other forums of pages with zero content ranking well for competitive keywords as well as serp results that are completely irrelevant to the search query. These results can not possibly be permanent. One thing that I am certain of is that there will be many more updates to the algo.

I am pretty sure that it is permanent unless you are able to make changes to your site that Google likes.

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Matt cutts just said that there is no need to file reinclusion if your site was hit during or near april 24th (but you didn't get a WMT notice). What you have to do is clean up your link spam and or on page spam and it will recover naturally.

The Penguin update is not a penalty. It's also not a real time update. Penguin is iterative (just like Panda), so whatever changes you make now might not show any results until they "run" the filter again.

This isn't an algo change its a filter so it is a permanent thing. Fix your site if you have problems but the filter isn't going away

Its depends on your site.If you did lots of spammy works then it'll be permanent.Otherwise your site will back soon in SERP.

I believe that Google regularly update its search algorithm, so Penguin algorithm is not forever.

penguin is not a penalty its just an algo update :-)

if you have link spam just build more links of better quality to dilute the spammy ones out of the equation :-)

Look natural and try and please your visitors :-)

Don't need to panic. Google Penguin is similar like Google Panda but with more eye on Original and remove more spams from search engine so you have to be more careful with Penguin as its more advanced than Panda.

first you need to find out what is your website link profile. If the graph shows that not being in the same shape as your competitors you need to change:

- if the graph shows you have too many links compared to competitors you need to delete links
- if the graph shows that you have a normal profile you need to change link anchor text.

it will permanent until you go with black hat spammy techniques.

It will remain in place, i fail to see why Google will punish people for something and then take it back later as they are aiming to create a better search for its users.

If you comply with their terms then you will be just fine

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Nothing in life is permanent.

Whatever has been changed by Penguin will remain that way until you comply with what Google has been telling the webmasters to do about the quality of their site, or when Google decides to roll out another algorithm update. If Google has given you a notice that you're doing something dodgy, I suggest that you get a move on to solve that if you don't want the effects of Penguin on your site to stay forever.

Google appears to be happy with the changes as a result of Penguin, that is not to say they will not tweak it. In SEO/SEM nothing remains unchanged for very long ;-)

yeah, penguin made me crazy.. i think it seems as panda but more powerful.

If you've been affected by Penguin, there is no point in submitting a reconsideration request as the update was algorithmic. It is likely that you triggered an over optimization threshhold related to the anchor text of your backlinks.

If you can analyze your backlink profile and clean things up, this will help.

A reconsideration request could put you in a worse position than before as you'll have your site scrutinized by a Google employee.

Cheers,
Suzanne

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I can't recall Google ever withdrawing their algo updates saying "sorry guys, it was a joke, let's roll back now!". So if your site(s) suffered it's most likely due to spammy backlinks and/or overused anchor texts. Partially could be due to onsite overoptimiation as well, but the above two are more likely.

With regard to filing reconsideration - it may work, but you have to make sure that all "unnatural" backlinks in your profile have been removed, and that's often very difficult (if not impossible) to do as you normally don't fully control them.

No, To get the penalty lifted from your website. Do what Google Says.

One of the first steps to recover from Panda is creating a Contact page and a Privacy Policy on every single site you have! Google simply loves it even more after those two important changes.

I also know a few things that will help to recover from Penguin:
- Do research on your own backlinks.Try to keep your backlinks about 50/50 relevant and non relevant. Which means you should vary with the anchor text. Also include nofollow links
- Avoid every form of spammy links

Nothing lasts forever, so there will be constant changes to come my friends.

I'm pretty sure it's permanent. Google made another algorithm update, now the ball's in our court to adapt.

Try to trace back the backlinks that you've created in the last couple of months and remove those that you think that are spam backlinks or that might seemed spammy to G00gl5 search engine. And if you have backlinks from Blog networks ask the administration/owner to remove your links from their network.

The Penguin update is not a penalty, but its effects are far reaching. From this point on, SEO will be difficult for those who are A. lazy or B. Don't want to invest in their business. The more shortcuts people take, the more "permanent" their Penguin results are going to be.

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Yes, it is an update.
But it may be good for some websites , bad for other sites.
But Google still likes fresh or unique contents.
It's not so sure.

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You can never say that the penguin update is permanent. There will still be lots of changes that google will follow-up. Now if you are one of those people that do black hat SEO, then get ready

we can't never assume that penguin will be permanent. Will see next update very soon..

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It's all depend on google.Google have time line for each and every update. So, it's not permanent.

Penguin update penalty is not permanent. Go to webmasters and get rid of suspicious backlinks that you find. Ask the site owner where ever you have submitted your website. After you're done with this, wait for some time and your website will be back on track.

Penalties are always permanent but if you get penalized and it was an error/mistake, then google should fix them. I've heard a few people that were telling that the penguin update was not perfect. Yes it did hit people who were doing black hat SEO but also those who were doing it naturally.

I've got a feeling that all you affected are seeing some sort of "sandbox" drop -- and eventually - as google recrawls links, and sites --> One's that it considers good. Your sites will start to go back up the ranks.

It may takes weeks/months - and some sites may never come back.

But i think good sites, with good content - and real links that people have posted on real sites that google give PR to - will eventually start to rank again for their terms.


Everyone panicking -- removing links, changing their sites - because of a drop in rank of a WEEK. are crazy!

You will never know now if your site would have come back or not.

I've changed a few meta keywords before - and my sites rank has changed. How do you know that what you are doing is not making things worse?

Leave your site - wait a few weeks, see how it goes.

That would be my opinion.

Hope you guys recover from this. I hope google manages to get the quality back to the top soon.

Allow me to dispell a couple of myths here:

1. Penguin is not a penalty.

Penalty is manual action. When a site gets reported or someone files a DMCA complaint, Google may demote that site in the search results or remove it from its index. But Penguin is not that, it's a change in Google's ranking algorithm, which means that now sites are ranked on a different basis!

2. Penguin is not permanent.

It's like when you go to a barber shop to get a haircut - it's not permanent. They will continue to make changes to Penguin and be rolling out more updates. So, things will change for sure.

3. Reconsideration request is not useless

Sometimes it's really hard to tell what hit you. So, unless you've been into something pitch black hat or really sneaky, you can always file a reconsideration request to see if there was a penalty or not.
Because, if there wasn't any, Google will send you a standard reply form, saying that your problems are not due to penalty. Which may be good to know.

If you have control of where your backlinks builded you can fix easily. But if is a easy keyword, it's best to buy a new domain and make 301 redirect from the old domain.

Penguin is not a penalty nor was that ever implied. It is an algorithm change ie: a tweak to the mathematical formula that Google uses to rank websites for relevance