With the high rankings came traffic and for the last 2 and a half years or so I have been able to count on a certain level of sales month in and month out and I have come to rely on this money to pay my bills. This month I noticed sales were way down and so I decided to Google some of my keywords. I was shocked. I went from 3 to 30 something for Federal Prison. I went from 6 to not even the top 100 for Federal Prison Camp. I went from number 1 to 19 for surviving prison. And on and on. My traffic has plummeted. My sales have dried up. I'm in trouble.
I understand that Google changes their algorithm. There's no point in getting worked up about that. But I need to plot a path to a comeback in order to regain my rankings and sales. One thing I have going for me is that I have a huge amount of content from the book itself. So it is really simple for me to put together articles on various subjects. I just don't know what to do with them anymore.
Can anyone point me in the right direction? I'm open to hiring someone, but am wary of this as I just dropped big money in the past few months attempting to get to the number 1 spot for some of these terms and it didn't seem to help - indeed, with Panda (or is it Penguin?) all the links they put up on pages with unrelated content probably hurt me.
Any advice is much appreciated. I actually just spent 5 months revising the book and am about to release the 3rd edition. However, if I don't do something soon, no one is going to know about it, let alone buy it.
Final question, it's too late to go back and try to remove bad links to my site. Am I better off buying a new domain and starting from scratch? And one more, if Google is going to penalize sites for incoming links, doesn't that open the door to destroying your competitors and their being nothing they can do about it?