What a natural link profile looks like for a large site

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Mosthost recommended I dig this up and share it with the rest of you. I've got a very large site, with about 2.5 million links according to Google Webmaster Tools.

What's important is that they were all gathered naturally, with no artificial linkbuilding.

Here's the top 200 terms, in order of popularity. I think you'll be surprised.
http://dl.dropbox.com/u/27391075/anchorphrases.txt

I removed all the strange stuff (although the strange stuff might be important), and we're left with this:

(no anchor)
universe today
home
their blog
www universetoday com
visit homepage
universetoday com
http www universetoday com
universetoday
the universe today
site universe today
read post
more
view comments
universe today current news
view full article
read more
here
universe
view the original article here univers today
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link
posted image
http universetoday com
read the full blog entry
click to continue
related stories
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view the original article here
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universe today space and astronomy news
article provided by universe today
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the universe today weblog
2 comments
universe today universetoday com
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#large #link #natural #profile #site
  • Profile picture of the author cardine
    Thanks for sharing the data. When writing the MSM blog post about Penguin I did a very large compilation of similar data cross thousands of sites whose rankings did not go down.

    I found similar results, the top anchor text variations I saw were as follows (assume 'mysite.com' is the name of the site):
    no anchor (image, etc.)
    mysite
    mysite.com
    www.mysite.com
    http://www.mysite.com
    title tag
    most used h1 tag
    main money keyword

    Out of all of the top anchors found in ahrefs (across thousands of sites), only one of them was a main money keyword.
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  • Profile picture of the author mosthost
    Really good stuff, Fraser. Thanks for sharing.

    Wow, that is pretty much what I expected. Hardly any anchor text and a whole lot of randomized style anchors. I think this helps us see one way Google could easily differentiate between a site with natural links and ones that are being manipulated.

    I also assume you have a higher percentage of nofollow links than many sites that are actively engaged in link building.
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  • Profile picture of the author yukon
    Banned
    Are you saying those are all internal link anchor-text?


    Originally Posted by FraserC View Post

    Mosthost recommended I dig this up and share it with the rest of you. I've got a very large site, with about 2.5 million links according to Google Webmaster Tools.

    What's important is that they were all gathered naturally, with no artificial linkbuilding.

    Here's the top 200 terms, in order of popularity. I think you'll be surprised.
    http://dl.dropbox.com/u/27391075/anchorphrases.txt

    I removed all the strange stuff (although the strange stuff might be important), and we're left with this:

    (no anchor)
    universe today
    home
    their blog
    www universetoday com
    visit homepage
    universetoday com
    http www universetoday com
    universetoday
    the universe today
    site universe today
    read post
    more
    view comments
    universe today current news
    view full article
    read more
    here
    universe
    view the original article here univers today
    view original
    link
    posted image
    http universetoday com
    read the full blog entry
    click to continue
    related stories
    source
    view the original article here
    blog
    permalink
    universe today space and astronomy news
    article provided by universe today
    one comment
    3 hours ago
    play youtube video
    the universe today weblog
    2 comments
    universe today universetoday com
    astro universe today
    universe today com
    source universetoday com
    close
    the universe
    via
    more information
    Signature
    Hi
    {{ DiscussionBoard.errors[6259822].message }}
  • Profile picture of the author FraserC
    @Yukon - I'm not sure. I went to Traffic -> Links to Your Site

    And then downloaded the table.

    I think it looks very similar to the internal links on my site because lots and lots of people scrape my content and leave the links in there. Since my privacy policy is linked from every page on my site, it's the most popular anchor text pointed at me.

    Again, this might be part of the recipe.
    Signature

    I'm the publisher of Universe Today and co-founder of the Keyword Strategy content marketing tool.

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