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Want To Build a PPC Traffic Site To Sell Amazon Products Where Do I start Help Needed !

by jimkirk1943
13 replies
  • SEO
    • |
Hi guys,

I really want to start buying traffic as i`ve really been hit hard the last 5 months with google not with the Penguin that hasnt touched the little bit of traffic i had left after Panda finished with me.

Anyway i want to start to build afew Amazon sites and use PPC to get traffic but theres a few things i`m not sure about so if you guys had to build a Amazon site for PPC traffic what would it look like ?

What Theme would you use

Would you use a plugin like ReviewAzon

Would you write articles ?

Any help is much needed and appreciated

Jim
#amazon #build #needed #ppc #products #sell #site #start #traffic
  • Profile picture of the author wolfmmiii
    None of the questions you asked are pertinent to advertising via AdWords. Go read the TOS and then read them again. You must understand how to build a landing page that will be approved by the AdWords team.

    The two most important things to consider are whether or not the products you want to promote are allowed and how you landing page is constructed as to avoid Bridge Page and Site Policy violations.
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    • Profile picture of the author cooler1
      Originally Posted by wolfmmiii View Post

      None of the questions you asked are pertinent to advertising via AdWords. Go read the TOS and then read them again. You must understand how to build a landing page that will be approved by the AdWords team.

      The two most important things to consider are whether or not the products you want to promote are allowed and how you landing page is constructed as to avoid Bridge Page and Site Policy violations.
      I've heard that when promoting Amazon via PPC, it's better to use other PPC networks such as MS Adcenter instead of AdWords because they're cheaper and the rules are less strict.

      Have you had any success promoting Amazon on PPC platforms other than AdWords?
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      • Profile picture of the author jimkirk1943
        Originally Posted by cooler1 View Post

        I've heard that when promoting Amazon via PPC, it's better to use other PPC networks such as MS Adcenter instead of AdWords because they're cheaper and the rules are less strict.

        Have you had any success promoting Amazon on PPC platforms other than AdWords?
        Yes mate i am going to use Adcenter and Media buy/social dont want to play with Adwords.

        No never bought traffic before on a large scale messed about before with it and it certainly works you get the traffic alright but got to be careful with that cost
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        • Profile picture of the author cooler1
          Originally Posted by jimkirk1943 View Post

          Yes mate i am going to use Adcenter and Media buy/social dont want to play with Adwords.

          No never bought traffic before on a large scale messed about before with it and it certainly works you get the traffic alright but got to be careful with that cost
          Im also considering using PPC. I made a thread about it in the main discussion forum a couple of weeks ago, but no one replied. I guess it's because Amazon's commision rates are low so people are put off by using PPC to generate traffic.

          Some answers to your questions.

          What Theme would you use


          Any 2 column theme should be OK as long as it doesn't look cluttered and it's easy for the visitor to navigate around your site. The main thing is not to cram your site with Ads and ugly large headers, etc..

          Would you use a plugin like ReviewAzon


          A plugin isn't neccesary as they usually have lower conversion rates because they don't offer anything original unless you add it yourself.

          Would you write articles ?


          Yes, as you can put your own stamp on things and give your opinion on the product. It's not neccessary to write informational articles though because you're not writing to please Google for organic traffic.

          Originally Posted by wolfmmiii View Post

          Yes I have. I am very experienced with getting landing pages approved. The trouble of getting approved by AdWords is well worth it in terms of traffic.

          What PPC platform has given you the best ROI when promoting Amazon products?
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      • Profile picture of the author wolfmmiii
        Originally Posted by cooler1 View Post

        I've heard that when promoting Amazon via PPC, it's better to use other PPC networks such as MS Adcenter instead of AdWords because they're cheaper and the rules are less strict.

        Have you had any success promoting Amazon on PPC platforms other than AdWords?
        Yes I have. I am very experienced with getting landing pages approved. The trouble of getting approved by AdWords is well worth it in terms of traffic.
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  • Profile picture of the author wolfmmiii
    I looked at your impact wrench site. Don't bother promoting it via AdWords in its current form. It will never pass.
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    • Profile picture of the author jimkirk1943
      Originally Posted by wolfmmiii View Post

      I looked at your impact wrench site. Don't bother promoting it via AdWords in its current form. It will never pass.
      Wow ok mate the sites in my sig are old when i first started IM i dont work like that any more and i`m not using Adwords i want to use Adcenter and Media buy !
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  • Profile picture of the author wolfmmiii
    I only use AdWords when I do PPC. My traffic with AdCenter has been abysmal any time I fiddled with it. My landing pages typically score a QS of 7-9 in AdWords so my CPC is usually very low.
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    • Profile picture of the author cooler1
      Originally Posted by wolfmmiii View Post

      I only use AdWords when I do PPC. My traffic with AdCenter has been abysmal any time I fiddled with it. My landing pages typically score a QS of 7-9 in AdWords so my CPC is usually very low.
      Do you think AdCenter has good traffic and you just didn't choose the right keywords or would you recommend not using them?

      When using AdWords, do you need to make sure you don't have many affiliate links on your site so it isn't deemed as a doorway page? Do you keep affiliate links down to a certain amount.

      When you use PPC on your Amazon site, do you just send traffic to your homepage or do you send traffic to inner pages also?
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  • Profile picture of the author wolfmmiii
    I never send PPC traffic to my home page and you definitely need to go light on affiliate links. It's definitely an art to getting approved. I used the same keywords for AdCenter as I do with AdWords.
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    • Profile picture of the author cooler1
      Originally Posted by wolfmmiii View Post

      I never send PPC traffic to my home page and you definitely need to go light on affiliate links. It's definitely an art to getting approved. I used the same keywords for AdCenter as I do with AdWords.
      Do you use any Buy Now buttons on your site or would that be deemed as too promotional for AdWords? Do you just use affiliate links within the text?

      Also, what is your average CPC?

      Is the QS determined by the CTR of your Ads? So is the key to getting a high QS to write compelling ads?
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  • Profile picture of the author wolfmmiii
    I like to stay with the shopping cart buttons and QS is based on lots of factors, including CTR. My CPC is something I keep to myself since TOS forbids discussion of it. Suffice it to say that I have a good ROI.
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  • Profile picture of the author anton433
    You need to promote quite expensive products or have an insanely good conversion rate to be successful with this method. If you promote a 1000$ product your commission will be 40$. You will burn 40 bucks very quickly with PPC, especially if you choose too broad keywords...
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