I am using google analytic to analyze my traffic. Where as, google webmaster is used to update my sitemap to google, and checking for any crawl error. I am not sure how google webmaster traffic compared to google analytic, but they are different. I have run same sites in both webmaster and analytic previously and my result turns out to be different :S

But I found google anlytic very comprehensive so I stick to it.

Analytics shows you what has happened on your site once someone has visited it. Webmaster tools shows you how the Google crawler sees your site and data from when google has shown you in their search results.

Google analytic works to measure traffic and webmaster works to update your site information to google.

Google Analytics: Google Analytics gives you the following information:


1. Web-traffic: The amount of people visiting your site on a daily, monthly and yearly basis. You can also compare your traffic stats to previous years.


2. Visitors: You can track the visitor trend in your site (like: New VS returning, Map Overlay, where they are coming from etc etc.)


3. Keywords: You can check the keyword trend for your site like top ten keywords which are searching, referring sites etc.


4. Content:

• The web pages your visitors view most often.

• The pages bringing you the most traffic.

• The pages your visitors most often leave your site.

5. Conversions: The conversion rates for the goals you set on your site.

Google Webmaster Tools: Google Webmaster Tools reveals how Google sees your site online. You can use this information to fix problems with your site and improve your sites visibility with Google and your buyers. Below you'll find just some of the information you can get from Google Webmaster Tools: Crawling errors, most clicks, how many clicks, sitemap report etc.

In a single word we can say that:

• Google analytics is basically a website statistics tool showing you how and how many people visit your site.

• Google Webmaster tool shows you how Google sees your site from a search engine perspective.

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Google analytics is used to analyses the traffic on your site and Google Webmaster tool is used to analyses the errors on your website or its pages.

Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.

Google Webmaster Tools let you access data about the crawling and indexing of your website. This free feature does the following:

Displays Google's view of your site
Helps you diagnose site issues
Lets you share information with Google to improve your site's visibility in search engine results
Provides you with crawl statistics, recent queries, errors, and other information that Google collects about your site

Google analytics providing you information of website traffic, visitors flow, searched keywords, Conversions tracking etc
Webmaster tools gives you the following information: Crawling Errors, Search Queries, Malware, HTML errors etc
Google analytics is a website statistics tool its showing, how many people visit your site.
Google Webmaster tool will work from search engine point of view.