what is your
quality score?
estimated top page bid?
estimated first page bid?

It's all in the quality score my friend!

A huge factor in quality score? CTR. Do everything you can to make sure your ads have awesome click through rates. Google wants to show ads that get clicks and make them money. If you do this you will be rewarded for it in the form of cheaper CPC's.

Also, make sure you've got a solid landing page behind that ad (Relevant and easy to navigate) as well as having your ads relevant to your KW's

The Quality Score is what you need to improve to pay less than your competitors still rank above them. the formula is:

Ad Rank = Quality Score X Max CPC

If you want to go with low "Max CPC", then increase your QS and the Ad Rank goes up.

The Quality Score depends on a lot of factors, one of the most important being the CTR which you can control "indirectly", by writing good quality ads which grab attention. Mention any discounts, special offers that you may provide in the ads. Try to include the important keywords in the Ad text (you may try Dynamic Keyword Inserts, for best results).

Besides, make sure the landing pages are as relevant as possible. Keep these in mind and your QS will improve.

Also, in order to do this as fast as possible, you're going to want to increase your bids so you can get a rush of traffic.

This allows you to quickly see what's working and eliminate the bad ads as quickly as possible. Once you eliminate the non-performing ads and replace them with good ads that have a high CTR, your ranks will remain the same but your CPC's will drop dramatically putting you right where you want to be.

To get Top position, note below points

• Increase Quality Score.
  • Group relevant keyword in same group
  • create relavent adcopy
  • ensure your atleast one keyword in ads
  • Amke sure one keywords on your landing page
• Create attractive Adcopy to increase CTR
  • Keep it simple
  • Show your offers if you have
  • add "click to action/call" text like signup,order now etc
  • optimize display url like- yoursite.com/service_name
  • Also try to use - dynamic keywords

Keep this points and start your campaign, even if your position is low die to low bid you can increase your CTR and this QS.
There are many other points which you can learn.

If your quality score is high,you can get your ads in top position with low cpc.

[DELETED]