I have 5 used car sites, each dedicated to 1 brand name.
I did 5 sites in the past instead of 1 for links - I know, stupid.
Since penguin and other stuff, I have also matured and understood I had to make sites for users and not SEO.
Now I have my sites interlinked using only the brand names in a list:
I chose not to use my money keywords because it would look spammy:
BMW Used Cars
WV Used Cars
The questions are:
1. SEOwize, how much do I loose not having the money keywords in this links?
2. Will using just the brand name (very general term) confuse google about the page?