Spyfu & Google Keyword Tool... So Confused - Which Keyword Group to Choose?

2 replies
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I have come up with four different groups of keywords, but due to Spyfu & GKT stating different numbers, I am not sure what to go with.

Keyword Group 1 & 2 -

GKT: High CPC, High search volume
Syfu: Low number of advertisers (none for some keywords) & Low CPC

Keyword Group 3 (More competitve) -

GKT: High CPC, High search volume
Spyfu: Large number of advertisers & High CPC

Keyword group 4 -

GKT: Very low CPC, High search volume
Spyfu: Large number of advertisers, High CPC


Anyone have any advice when it comes to this? Which one should I choose?

Thanks
#choose #confused #gkt #gkt. cpc #group #keyword #spyfu
  • Profile picture of the author VinRFP
    You are comparing apples to oranges here, so it's no wonder why it's not making any sense to you.

    The CPC in Google's keyword tool displays what advertisers can expect to pay per click. You will not receive this amount of money when someone clicks on your ads because you will be splitting that number with Google. The CPC that Spyfu displays is closer to what you can expect to receive per click.

    Search volume can only give you a baseline as to where you can start estimating the traffic volume to your site and click through rates. For example, say the GKT displays a local exact search volume of 10,000/month. If you held the #1 spot in Google for that exact keyword, you could project that you will receive 4,000 visitors per month (10,000*.4). From that 4,000, you can project a 2% rate for a total of 80 clicks per month for that keyword. Using this strategy is a great way to estimate the profitability of a keyword.

    You need to gauge advertiser competition in a few ways. First, you only want to go after Medium or High competition keywords in the GKT. Anything that displays a Low competition means that there aren't a lot of people bidding for that keyword. Next, you want to do a search for the keyword in quotes. If advertisers appear, then you know it's worth it. And, as a last check, do a SpyFu search so that you can see the exact advertisements that are being displayed for that search term.

    Originally Posted by dreamtoreality View Post

    I have come up with four different groups of keywords, but due to Spyfu & GKT stating different numbers, I am not sure what to go with.

    Keyword Group 1 & 2 -

    GKT: High CPC, High search volume
    Syfu: Low number of advertisers (none for some keywords) & Low CPC

    Keyword Group 3 (More competitve) -

    GKT: High CPC, High search volume
    Spyfu: Large number of advertisers & High CPC

    Keyword group 4 -

    GKT: Very low CPC, High search volume
    Spyfu: Large number of advertisers, High CPC


    Anyone have any advice when it comes to this? Which one should I choose?

    Thanks
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  • Profile picture of the author kimhannah
    I would go for Spyfu, their CPC is more accurate
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