Ive just finished putting together the content for a monster website. Ive built big sites before but nothing of this magnitude. The site will probably go live with about 5000 pages. Now my question is how to go about internally linking the site. Lets say for example this is a site about Insurance (which its not but the example should fit what I am doing). Now lets say I have pages that are:
Average Cost of Car Insurance
Average Cost of Geico Car Insurance
Average Cost of All State Car Insurance
Average Cost of Progressive Car Insurance
and so on
Average Cost of Geico Homeowners Insurance
Average Cost of All State Homeowners Insurance
Average Cost of Progressive Homeowners Insurance
Now for each page I have a list of the prices by state. So the "Average Cost of Geico Car Insurance" page would have.
Average Cost of Geico Car Insurance in Alabama - Price
Average Cost of Geico Car Insurance in Alaska - Price
Average Cost of Geico Car Insurance in Arkansas - Price
and so on
Now the point of this website is to capitalize on tons of long tail traffic. So normally I link my sites like wikipedia. Any time something within the content is a keyword or relevant I link it to the page it is relevant for. For this site though my first instinct would be to link all of the state long tail keywords to the main "Average Cost of Geico Car Insurance" Page that they reside on.
- Average Cost of Geico Car Insurance - (This is the main page)
Average Cost of Geico Car Insurance in Alabama (Linking to main page)
Average Cost of Geico Car Insurance in Alaska (Linking to main page)
Average Cost of Geico Car Insurance in Arkansas (Linking to main page)
My thought process behind this is that now the "Average Cost of Geico Car Insurance" page will have all the long tails linking to it that I want to rank for hence giving them an anchored link for these terms. My problem is that then each page of the entire website will have 50 links on them, all very similar, the only difference being the state which I feel Panda & Penguin might hate. I also thought about using jump links. So it could be.
How would you go about linking a site like this? Would you bother hyperlinking each longtail state per page? I just want to maximize each long tail for each page. Since the site is so huge I won't be actively linking each page I'll only bother with building the authority of the homepage so I feel internal linking is the only way to let Google know about all these long tails. Any thoughts or help is much appreciated.