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Panda/Penguin Update - Why testing things yourself pays off.

by Matt Callen
14 replies
  • SEO
    • |
I just read an interesting article based off of 3 case study sites affected by Google's latest updates, and I thought I'd share it here.

http://www.seonitro.com/easyblog/ent...study-analysis

After reading, this is why I wholeheartedly stand behind testing things yourself rather than believing assumptions.

it's a bit long, so if nothing else, read the points towards the end of the article...

-Matt
#google #panda #panda or penguin #pays #penguin #rankings #seonitro #things #update
  • Profile picture of the author 36burrows
    This was great, thanks for sharing!
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  • Profile picture of the author orpaz191
    It really comes down to on/off-page over optimization.
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    • Profile picture of the author RevSEO
      Originally Posted by orpaz191 View Post

      It really comes down to on/off-page over optimization.
      That's exactly it.

      What's disappointing though is that I'm seeing so many people throw away YEARS of work because they think they can't regain their rankings.

      The truth is, YOU CAN. This was an algorithmic change, and not a manual distribution of penalties to websites. Which means that there are factors, both onsite and offsite, that you need to fix so that you can regain your rankings.

      I don't know about you, but throwing away years of building a brand, website over a algorithm change is crazy. I still don't understand why people are doing this.
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      • Profile picture of the author jakecoop79
        Originally Posted by RevSEO View Post

        That's exactly it.

        What's disappointing though is that I'm seeing so many people throw away YEARS of work because they think they can't regain their rankings.

        The truth is, YOU CAN. This was an algorithmic change, and not a manual distribution of penalties to websites. Which means that there are factors, both onsite and offsite, that you need to fix so that you can regain your rankings.

        I don't know about you, but throwing away years of building a brand, website over a algorithm change is crazy. I still don't understand why people are doing this.
        I hear ya, throwing the sites away is crazy. Maybe some of those people will just give them to me, since they are throwing them away already
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      • Profile picture of the author minisite
        Originally Posted by RevSEO View Post

        That's exactly it.

        What's disappointing though is that I'm seeing so many people throw away YEARS of work because they think they can't regain their rankings.

        The truth is, YOU CAN. This was an algorithmic change, and not a manual distribution of penalties to websites. Which means that there are factors, both onsite and offsite, that you need to fix so that you can regain your rankings.

        I don't know about you, but throwing away years of building a brand, website over a algorithm change is crazy. I still don't understand why people are doing this.
        I totally agree with your argument that it is a total waste of time and effort giving up on websites that you've worked on for so many years. But some webmasters went all out on their backlink campaign and improperly used automated software that created thousands and thousands of backlinks reaching the point of no return. Most of us never really anticipated what the next G00gle update will do to our website and those who were not affected by the previous Panda update didn't really think that the future update will affect the ranking of their website in anyways. But since these type of backlinking worked for them in the past without getting penalized from the previous updates there was no reason to change it.

        But there are website's that have lost their ranking that can still be salvaged. If they can determine which backlinks that have cause their website to loose its current ranking and remove them I think there might be chance to retain their current SERP. But this tasks can sometimes be impossible to do if there are thousands and thousands of backlinks to sort through.
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  • Profile picture of the author Ohioquotes
    That was an interesting first post.
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  • Profile picture of the author IsaacWendt
    yeah, good summary of events of late.

    Thanks for the post
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  • Profile picture of the author dmtaylor247
    Awesome article especially about the dead links, I thought Google were always abit touchy about these.
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  • Profile picture of the author markowe
    On a similar subject I came across an article by Scott "Clickbump" from way back in January: SVM – The Secret Sauce inside Google’s Panda*|*clickbump.com

    I really think he is so on the money with a great deal of what he says here (primarily about Panda) - it's just beyond me why so few people are talking about this: if Google sat down a bunch of human reviewers to rate their on-page experience, and then fed that back into the algo, doesn't it make a teensy bit of sense that MAYBE Panda has a LOT to do with the on-page experience - template, logo, branding, colours, user involvement.

    For some reason people are still ignoring these factors - well, it's fine by me...
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  • Profile picture of the author geomaza
    Banned
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    • Profile picture of the author Orkhan Ibad
      I personally own 40-50 niches site which I use ONLY for tests. They make money, too, but they are there for test. This allows me to spot what changes Google has made to its algorithm. When you have some money and want to take things further, then you should have your own test sites, too. It will save you a lot of time.
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  • Profile picture of the author Neville Pettersson
    I personally don't think many of us would be giving up so soon. To make it in IM you have to have pretty thick skin to make it. Those of us who have have seen our fair share of ups and downs.

    I've stripped back my own biz and for all my sites and hosting my monthly costs are still under $300 a month. I still make more than that (luckily), so even if things don't get better, the biz still pays for itself and gives me a little seed money to do something else.

    Just gotta pick ourselves up and start again folks. Be it this game or something else, who knows?
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  • Profile picture of the author masterjani
    Nice analyzed article. Good one
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  • Profile picture of the author powerstrike
    I think most people don't realize that IM is a business and like any business whether online or offline you will have to be willing to make adjustments in order for your business to be profitable continually. For example you operate a fine dining restaurant you will continually have to find ways and means to getting repeated and new (customers) the same with Google there will always be updates but what people need to do is find alternative means of getting releveant traffic to your site.
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