Ok this is kind of a general question. Say that I'm selling.... Cat Collars. I sell them for $20 each and buy them for $10. $10 profit margin per sale.
CPA accuracy
1
Ok this is kind of a general question.
Say that I'm selling.... Cat Collars. I sell them for $20 each and buy them for $10. $10 profit margin per sale.
Traffic is completely driven by PPC. After what amount of time/clicks/impressions would you say that I have an accurate initial CPA? Obviously I can increase this with page optimization, but at what point is it a pretty accurate guess to whether these Cat Collars can be profitable?
Like, if I've received 1000 clicks and avg CPC is $1 and I've only sold 50 collars, can I be pretty sure it's an unsustainable PPC business? Or do I need to wait until 5000 clicks?
Say that I'm selling.... Cat Collars. I sell them for $20 each and buy them for $10. $10 profit margin per sale.
Traffic is completely driven by PPC. After what amount of time/clicks/impressions would you say that I have an accurate initial CPA? Obviously I can increase this with page optimization, but at what point is it a pretty accurate guess to whether these Cat Collars can be profitable?
Like, if I've received 1000 clicks and avg CPC is $1 and I've only sold 50 collars, can I be pretty sure it's an unsustainable PPC business? Or do I need to wait until 5000 clicks?
- flashisland
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