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Get Back Your Ranking After Penguin Slap- FAQ

by masterjani
62 replies
  • SEO
    • |
After the last penguin update and its penguin 1.1 versions there are many site owners, still searching for a way to recover their site.This penguin update mostly affected the sites with keyword stuffing and irrelevant content around your money keywords.

I ran through different case study's and found some way to regain the ranking of most sites.

Note: These are all from my own experience, so use at your own risk.

Step1: Goto Open Site Explorer and find the backlinks and click the anchor text tab to check, how many links are passing to each url via anchor text.

Step2: If possible remove the bad spammy links, if it is not possible move on to next step

Step3: This is new step, Try to remove the backlinks( either blog roll or blog post) from bad High PR pages with irrelevant content.

Step4: Make sure to check your backlink profile that, your most linked private blog network is deindexed or affected by the last update, if it is remove your links from those as well.

Step5:Create New healthy pages in your site with unique content on it.

Step6: Immediately change the title and description and meta keyword tags and reindex your site by submitting fresh sitemap or use ping services.

Step7: Create backlinks to the money site with brand name keywords "brand name of your site", "yourdomain.com", " your domain raw url" and get them indexed to diversity the backlinks.

Step8: Try to diversify as much as possible to lower the percentage of the money keyword linking in your backlink profile.

Ask any questions you might have, i will try to answer and help you.
#back #faq #penguin #ranking #slap
  • Profile picture of the author asgm2010
    I'm just curious if you have seen any actual examples that have returned to their old rankings because of these steps.

    I would also note that it seems like all of the data in opensiteexplorer is incredibly old.
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    • Profile picture of the author retsek
      Originally Posted by asgm2010 View Post

      I'm just curious if you have seen any actual examples that have returned to their old rankings because of these steps.

      I would also note that it seems like all of the data in opensiteexplorer is incredibly old.
      Although I'm not sure what's the reasoning behind Step 6, it's all solid advice for recovery.

      WPMU.org recovered from Penguin after they removed thousands of sitewide links from the edublogs main domain and thousands of its sub-domains. Those links all had the anchor text "Wordpress MU" which isn't a brand term for them. I'm betting that if their anchor was "wpmu.org" on all those links, they wouldn't have been hit.

      see here: http://www.seomoz.org/blog/how-wpmuo...penguin-update
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      • Profile picture of the author masterjani
        Originally Posted by retsek View Post

        Although I'm not sure what's the reasoning behind Step 6, it's all solid advice for recovery.

        WPMU.org recovered from Penguin after they removed thousands of sitewide links from the edublogs main domain and thousands of its sub-domains. Those links all had the anchor text "Wordpress MU" which isn't a brand term for them. I'm betting that if their anchor was "wpmu.org" on all those links, they wouldn't have been hit.

        see here: How WPMU.org Recovered From The Penguin Update | SEOmoz
        the reason behind step6 is simple, Many of us optimized our site for money keywords in title, if our site is penalized then immediate need is to change the title and description to prove to google, we changed something on our site to reindex it.
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    • Profile picture of the author masterjani
      Originally Posted by asgm2010 View Post

      I'm just curious if you have seen any actual examples that have returned to their old rankings because of these steps.

      I would also note that it seems like all of the data in opensiteexplorer is incredibly old.
      yes, we as a service provider, working on many penguin affected sites have found the hard way.
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      • Profile picture of the author maheshr
        Originally Posted by masterjani View Post

        yes, we as a service provider, working on many penguin affected sites have found the hard way.
        Hey mate,

        My site also penalized badly. But I am not sure whether it is Panda or penguin or something else. Can you please tell me that whether I can recover my site or should I start with a new domain?

        Here is the details

        I got unnatural link message in WMT on Mar 29. After 1 week my site throwed from front page to #600+ positions . Is it penguin or something else?

        I am targeting around 6 keywords on homepage. Now 2 keywords showing homepage on around #50 to #70 the positions (But google is showing first paragraph of the content as description instead of my actual meta description). Main keywods are showing home page on 66th page(last page I think) of google or beyond #600 th positions but one inner page having few backlinks is ranking around #50 positions for most keywords.
        btw I have sent a reconsideration request on april but it denied.
        What kind of penalty is this? I am patiently waiting since 2 months.

        Site have around 50 pages but no duplicate or crap content.

        according to wmt my homepage have around 998 backlinks. But opensite explorer shows 552 links and traffic travis is showing around 14k backlinks. (99% are poiting to homepage)

        Is waiting even more worth? or should I start with a new domain? considering my niche is very easy and it will only take 1 or 2 months to get a front page ranking.

        Thanks in advance
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        • Profile picture of the author andishm
          Originally Posted by maheshr View Post

          Hey mate,
          I got unnatural link message in WMT on Mar 29. After 1 week my site throwed from front page to #600+ positions . Is it penguin or something else?
          It was not penguin but it was panda 3.4/3.5 so far I know and that message was send to hundred thousands of webmasters having private blog network used in backlink profiles so far I researched over internet its good idea to remove a few of the bad backlinks and ask google for reconsideration but with having a list of removed backlinks shown to them to get their trust level that you are interested to be as per their quality guidelines now...
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        • Profile picture of the author masterjani
          Originally Posted by maheshr View Post

          Hey mate,

          My site also penalized badly. But I am not sure whether it is Panda or penguin or something else. Can you please tell me that whether I can recover my site or should I start with a new domain?

          Here is the details

          I got unnatural link message in WMT on Mar 29. After 1 week my site throwed from front page to #600+ positions . Is it penguin or something else?

          I am targeting around 6 keywords on homepage. Now 2 keywords showing homepage on around #50 to #70 the positions (But google is showing first paragraph of the content as description instead of my actual meta description). Main keywods are showing home page on 66th page(last page I think) of google or beyond #600 th positions but one inner page having few backlinks is ranking around #50 positions for most keywords.
          btw I have sent a reconsideration request on april but it denied.
          What kind of penalty is this? I am patiently waiting since 2 months.

          Site have around 50 pages but no duplicate or crap content.

          according to wmt my homepage have around 998 backlinks. But opensite explorer shows 552 links and traffic travis is showing around 14k backlinks. (99% are poiting to homepage)

          Is waiting even more worth? or should I start with a new domain? considering my niche is very easy and it will only take 1 or 2 months to get a front page ranking.

          Thanks in advance
          As the backlinks are huge and it's drop shows that your site is heavily hit hard by first by panda and then penguin update. If it is tough to remove those backlinks, then you have two options.

          1.First is to create new domain and transfer the old content but don't do the 301 redirection from old domain in that case.

          2.Do a scrapebox blast to the home page with anchor text as your main url and brand name to lower the percentage of your money keyword to 30%, then change the title, meta decription and keywords.
          Also delete some pages and create new pages with new theme and submit for reconsideration, hope that helps.
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          • Profile picture of the author maheshr
            Originally Posted by masterjani View Post

            As the backlinks are huge and it's drop shows that your site is heavily hit hard by first by panda and then penguin update. If it is tough to remove those backlinks, then you have two options.

            1.First is to create new domain and transfer the old content but don't do the 301 redirection from old domain in that case.

            2.Do a scrapebox blast to the home page with anchor text as your main url and brand name to lower the percentage of your money keyword to 30%, then change the title, meta decription and keywords.
            Also delete some pages and create new pages with new theme and submit for reconsideration, hope that helps.
            Thank you for the great advice. WMT won't show the discounted bad links right? I cannot remove the bad links because those are created by another warriors. Some months ago I bought a wso package. He built total 10 k links in one week including 7k profile links. I wil definitely follow one of your recommended steps. thank you
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            • Profile picture of the author masterjani
              Originally Posted by maheshr View Post

              Thank you for the great advice. WMT won't show the discounted bad links right? I cannot remove the bad links because those are created by another warriors. Some months ago I bought a wso package. He built total 10 k links in one week including 7k profile links. I wil definitely follow one of your recommended steps. thank you
              Let me the know the progress as well.
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  • Profile picture of the author mansi
    Hiii... I am new to this forum... Thanks for this nice and useful information.. I think its help me alot...
    Thanks Again
    Regards
    Mansi
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  • Profile picture of the author cooler1
    Step6: Immediately change the title and description and meta keyword tags and reindex your site by submitting fresh sitemap or use ping services.
    Regarding step 6, do you mean change the title so the URL of the actual page changes or do you mean just change the H1 title? Im wondering this because in WordPress, if you change the title of a page or post then the URL changes so all backlinks to the previous URL would become non-valid I guess.
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    • Profile picture of the author masterjani
      Originally Posted by cooler1 View Post

      Regarding step 6, do you mean change the title so the URL of the actual page changes or do you mean just change the H1 title? Im wondering this because in WordPress, if you change the title of a page or post then the URL changes so all backlinks to the previous URL would become non-valid I guess.
      Just the heading title only. If that page is overoptimized, then delete the page and 301 to new page and create new page with optimized fresh article. that will regain the ranking as a fresh content.
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      • Profile picture of the author cooler1
        Originally Posted by masterjani View Post

        Just the heading title only. If that page is overoptimized, then delete the page and 301 to new page and create new page with optimized fresh article. that will regain the ranking as a fresh content.
        When you say overoptimized, do you mean if there are too many anchor text backlinks targetting the keyword? In this case, wouldn't it make more sense to create more backlinks to neutralize the anchor text ratio instead of creating a new page and deleting the other one?
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      • Profile picture of the author satrap
        Originally Posted by masterjani View Post

        Just the heading title only. If that page is overoptimized, then delete the page and 301 to new page and create new page with optimized fresh article. that will regain the ranking as a fresh content.
        How would that be "regaining" the ranking?... If you have to create a new page and rank it, then you are not actually regaining ranking for it, as it never had any ranking to begin with.
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  • Profile picture of the author Lukas
    I have found many site-wide links affecting our sites that dropped.

    e.g. site A has 500 links, out of those 125 are site-wide from some 3rd party site with the same anchor text. Some we had forgotten about on other relevant sites we owned but 3rd party is tough to get rid of. Suggestions?
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    • Profile picture of the author masterjani
      Originally Posted by cooler1 View Post

      When you say overoptimized, do you mean if there are too many anchor text backlinks targetting the keyword? In this case, wouldn't it make more sense to create more backlinks to neutralize the anchor text ratio instead of creating a new page and deleting the other one?
      Neutralizing is also a good idea but make sure to create and index those backlinks in dripped manner. Also create backlinks to inner pages as well.

      Originally Posted by Lukas View Post

      I have found many site-wide links affecting our sites that dropped.

      e.g. site A has 500 links, out of those 125 are site-wide from some 3rd party site with the same anchor text. Some we had forgotten about on other relevant sites we owned but 3rd party is tough to get rid of. Suggestions?
      Your best bet is to create backlinks for your raw url and your brand name as anchor text and lower the money keyword percentage to 30%. In the same time, create backlinks to all your inner pages randomly to create a natural link building campaign.
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  • Profile picture of the author Trabalhodigital
    Masterjani, And by doing that - create links for raw URL/brand name, lower the money keyword percentage to 30%, and links to inners pages - How long until old ranking are back?
    (sorry English mistakes)
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    • Profile picture of the author masterjani
      Originally Posted by Trabalhodigital View Post

      Masterjani, And by doing that - create links for raw URL/brand name, lower the money keyword percentage to 30%, and links to inners pages - How long until old ranking are back?
      (sorry English mistakes)
      It's up to the siteage and google's crawling rate. Mostly in two weeks, you will see the ranking dances. forex: from 400th position to 100th like that.
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  • Profile picture of the author plsearch
    Nothing like that will help, if you don't remove ALL of the links causing the issue you're screwed. No one has recovered that hasn't been able to bring the anchor text and low quality links down significantly.
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    • Profile picture of the author sharger
      Masterjani

      Thanks for your thoughts on the subject. Is this a service you can offer for one of my hit sites?

      Thanks
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      • Profile picture of the author masterjani
        Originally Posted by plsearch View Post

        Nothing like that will help, if you don't remove ALL of the links causing the issue you're screwed. No one has recovered that hasn't been able to bring the anchor text and low quality links down significantly.
        These are based on experiments, And for the sites with 10K+ backlinks, it is impossible to remove all backlinks, rather than wasting time with that, doing these method will help to recover the site to some extent.

        Originally Posted by sharger View Post

        Masterjani

        Thanks for your thoughts on the subject. Is this a service you can offer for one of my hit sites?

        Thanks
        If you wish, we can do it. sending you PM.
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    • Profile picture of the author cooler1
      Originally Posted by plsearch View Post

      Nothing like that will help, if you don't remove ALL of the links causing the issue you're screwed. No one has recovered that hasn't been able to bring the anchor text and low quality links down significantly.
      I agree. Penguin seems like it's a site wide algo penalty because sites where my main page has been moved far down in the SERPs, the inner pages rankings have also been negatively affected so I don't see how deleting a page then 301 to a new page would improve the rankings.
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    • Profile picture of the author aaron86
      Originally Posted by plsearch View Post

      Nothing like that will help, if you don't remove ALL of the links causing the issue you're screwed. No one has recovered that hasn't been able to bring the anchor text and low quality links down significantly.
      You are right buddy. If you don't removed all the bad links then your website will suffer.
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  • Profile picture of the author galmiar
    Hi, nearly all of my sites were hit by the dreaded penguin update. I've tried loads of things, but unfortunately no change yet. Do you have a more or less gaurantee that you can bring back a hit site from your positive experience? If so I would love to learn more and and talk hiring your services Look forward to your reply
    Kind regards
    Sophie
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  • Profile picture of the author patco
    I have a question. Can these high PR backlinks hurt your website if they also have a very high authority? (I mean, no matter they are irrelevant, I think they can help you because of the high authority of the blog!). What do you think?
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    • Profile picture of the author masterjani
      Originally Posted by galmiar View Post

      Hi, nearly all of my sites were hit by the dreaded penguin update. I've tried loads of things, but unfortunately no change yet. Do you have a more or less gaurantee that you can bring back a hit site from your positive experience? If so I would love to learn more and and talk hiring your services Look forward to your reply
      Kind regards
      Sophie
      Very soon, i will be doing this service for external clients, i will pm you.

      Originally Posted by patco View Post

      I have a question. Can these high PR backlinks hurt your website if they also have a very high authority? (I mean, no matter they are irrelevant, I think they can help you because of the high authority of the blog!). What do you think?
      Mostly sitewide high PR backlinks giving some problem after penguin. Incontent links are still working good.
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  • Profile picture of the author pons_saravanan
    I am removing sitewide blog rolls from around 10 blogs. If this helps improving in SERPS. I will update here.
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  • Profile picture of the author superjohn5566
    after 1 week, but not effected
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  • Profile picture of the author cooler1
    In this video, the guy says that Penguin has nothing to do with backlinks, it is related to on page problems like hidden text, keyword stuffing, high keyword density, stuffed text in footer, etc.. Is he way off the mark?

    Mastering Google - Penguin, Reverse Engineered on Vimeo
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  • Profile picture of the author kyle4hire
    That update was killing the SEO industry.
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  • Profile picture of the author galmiar
    Great! Look forward to your reply
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  • Profile picture of the author sahar6
    masterjani;6346861
    Step5:Create New healthy pages in your site with unique content on it.
    How many pages you think would be appropriate?

    Step6: Immediately change the title and description and meta keyword tags and reindex your site by submitting fresh sitemap or use ping services.
    By title, do you mean h1 tag?

    Step7: Create backlinks to the money site with brand name keywords "brand name of your site", "yourdomain.com", " your domain raw url" and get them indexed to diversity the backlinks.
    Do you mean getting backlinks from money sites or giving them backlinks? By the way, what do you mean by money sites?

    Many thanks,
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    • Profile picture of the author masterjani
      How many pages you think would be appropriate?
      If your site is having hundred pages, creating another twenty will make a difference, but there is no calculation, it's all about fresh content.

      By title, do you mean h1 tag?
      Post title and your keyword decription too.

      Do you mean getting backlinks from money sites or giving them backlinks? By the way, what do you mean by money sites?
      Money site is nothing but your main site. I mean to create backlinks to your brand name, not to your anchor text. That will give your backlinks a natural look to google.
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  • Profile picture of the author sahar6
    Thanks for reply, about changing tag and discription, we must do it for all pages or only front page? Also, asides from adding fresh pages, should content of already created pages be changed as well?

    Thank you again
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    • Profile picture of the author masterjani
      Originally Posted by sahar6 View Post

      Thanks for reply, about changing tag and discription, we must do it for all pages or only front page? Also, asides from adding fresh pages, should content of already created pages be changed as well?

      Thank you again
      If the created page ranking has been dropped, then change the monetization(keyword and other needed onpage seo) of that page. If the whole site has lost rankings then change the main domain as well as five to six important inner pages.
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  • Profile picture of the author sackboy127
    Removing spammy links, like blogrolls on unrelated sites, etc., and building new, high quality ones with unique content seems to be working now, but who knows what G's next move'll be...
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  • Profile picture of the author cooler1
    I changed the anchor text of some backlinks to my site about 1 month ago, but today i've looked in Bing Webmaster tools, but it still shows the old anchor text. Should I do anything to get the pages to be recrawled or should it update the anchor text by itself?
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    • Profile picture of the author masterjani
      Originally Posted by cooler1 View Post

      I changed the anchor text of some backlinks to my site about 1 month ago, but today i've looked in Bing Webmaster tools, but it still shows the old anchor text. Should I do anything to get the pages to be recrawled or should it update the anchor text by itself?
      Have you resubmitted your sites in bing webmaster tools, if not submit it again.
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  • Profile picture of the author Danny Cutts
    Lots of great advice...

    I got deindexed in the panda update and have now managed to get back :-)

    Content and links :-)
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  • Profile picture of the author Peter C
    Some of my sites are back to 1st page from the last panda slap with the latest penguin update. And the big secret to getting them back is "Doing Absolutely Nothing". I did not add new links or new content at all. In fact I just leave them to die while I try to create sites. I am seeing some of my competitors who are slapped around the same time as me, are coming back too. I wonder if they lifted some penalty.
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    • Profile picture of the author masterjani
      Originally Posted by Peter C View Post

      Some of my sites are back to 1st page from the last panda slap with the latest penguin update. And the big secret to getting them back is "Doing Absolutely Nothing". I did not add new links or new content at all. In fact I just leave them to die while I try to create sites. I am seeing some of my competitors who are slapped around the same time as me, are coming back too. I wonder if they lifted some penalty.
      It's all about backlinks, I think your site came back as the percentage of anchors you used is as per algorithm terms.
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      • Profile picture of the author cooler1
        Originally Posted by masterjani View Post

        It's all about backlinks, I think your site came back as the percentage of anchors you used is as per algorithm terms.
        If it's all about backlinks then doesn't that mean that negative SEO is easy to do because no one has control over their anchor text ratio?

        Also, if Google releases a backlink disinvow tool which they said they were considering doing, then what would be the purpose of Penguin? Because if Penguin is all about backlinks as you say then webmasters could just use the backlink disinvow tool to disallow backlinks which are making their anchor text ratio unnatural.
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        • Profile picture of the author masterjani
          Originally Posted by cooler1 View Post

          If it's all about backlinks then doesn't that mean that negative SEO is easy to do because no one has control over their anchor text ratio?

          Also, if Google releases a backlink disinvow tool which they said they were considering doing, then what would be the purpose of Penguin? Because if Penguin is all about backlinks as you say then webmasters could just use the backlink disinvow tool to disallow backlinks which are making their anchor text ratio unnatural.
          Still negative seo do exists, but it is somewhat controlled by google.

          If google releases those options in webmaster tools, then it is having a greater impact to get back the ranking of the sites.
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  • Profile picture of the author PriceMaster
    Oh hell yea! I needed this thread tons... Thank you, getting to work on these steps right away
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  • Profile picture of the author Danny Cutts
    Also the site needs to not look like your main goal is to sell the visitor something :-)
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  • Profile picture of the author Sceeter
    Thanks a lot for this thread!

    I got hit by penguin a while ago and I must say it was a tough setback, considering I've only been in the IM-word for about a month.
    I realized rather fast that I've been using way too many backlinks, I mean, I haven't been making hundreds each day but maybe 100 every week or something, and I now realize my misstake. I also believe my pages showed way too many affiliate links.

    So, I started removing the backlinks since I got access to them. I also removed some pages, made new ones, changed the content, title, meta description and such.

    Which means I was actually doing something right then :p

    Thanks for all of your advices in this thread, I'll do my best and hopefully it will reward.
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  • Profile picture of the author Tom Albas
    All tips are well and good but I am confused about private blog network which is deindexed by Google. Can anyone tell me about Private blog Network? what is private blog network?
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  • Profile picture of the author MarvyDery
    After my sites got slapped by the Google penguin update, google themselves gave me some outlines i should do to get my rankings back. I did just that but to no avail. once you get hit, you will always remain there. just move on
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    • Profile picture of the author cooler1
      Originally Posted by MarvyDery View Post

      After my sites got slapped by the Google penguin update, google themselves gave me some outlines i should do to get my rankings back. I did just that but to no avail. once you get hit, you will always remain there. just move on
      There has only been one Penguin refresh so far, so unless you managed to remove all what was triggering Penguin in a month then you didn't have time to recover. How do you know that once you get hit you will always remain there?
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    • Profile picture of the author masterjani
      Originally Posted by MarvyDery View Post

      After my sites got slapped by the Google penguin update, google themselves gave me some outlines i should do to get my rankings back. I did just that but to no avail. once you get hit, you will always remain there. just move on
      Some sites which has thousands of anchor text backlinks are hard to get back. But you can 301 to the new domain and transfer the old content to new site and create backlinks to new site for variety of anchors to get back the ranking.
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      Increase your Google rank - (VARIETY SEO) High Quality Backlinks From Different Sources
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  • Profile picture of the author kristeena
    Thanks to all for the wonderful ideas. Some the points shared are very useful.
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  • Profile picture of the author galmiar
    I have heard about the redirect option... Would it matter if the domain was a completly newly brought one. Surely Google wouldn't give it that much respect to bring it back to its original rankings as it was so young...?

    Would it be easier to retrieve rankings via a redirect from the old but hit site compared to starting a new site on a new domain?

    Would you have to build links really slowly as if it was a new site or does Google consider the age of the old redirected domain, allowing you to build links faster?

    Very interesting
    Thank you very much!
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    • Profile picture of the author masterjani
      Originally Posted by galmiar View Post

      I have heard about the redirect option... Would it matter if the domain was a completly newly brought one. Surely Google wouldn't give it that much respect to bring it back to its original rankings as it was so young...?

      Would it be easier to retrieve rankings via a redirect from the old but hit site compared to starting a new site on a new domain?

      Would you have to build links really slowly as if it was a new site or does Google consider the age of the old redirected domain, allowing you to build links faster?

      Very interesting
      Thank you very much!
      When you redirect old site to new site. Then, google give same weightage to new site as this new site has many indexed redirects. If you are redirecting from old aged site to another old aged site that has higher impact than the new redirected site.
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