Should I put keyword in title of Adwords? Several campaigns or just 1?

by Ramzy
3 replies
  • SEO
  • |
I have several keywords im targetting. Currently I have only one campaign with the same Ad for all the keywords. Is it better to have seperate campaigns with the keyword included in the title of the Ad? Hope that makes sense.

My website:
www.jewelrybynorman.com


Thanks for any advice.
#adwords #campaigns #keyword #put #title
  • Profile picture of the author davidsu
    Banned
    No, it's not better...

    You should use the ad's title to get people's attention.
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    • Profile picture of the author paulgl
      Then.....can't a "keyword" grab someone's attention?

      Your title needs to match your site.
      Your site needs to match your campaign.
      Your campaign should match the the search results.

      If a searcher is searching for who buys gold and
      jewelry, and you target that, your title should
      say exactly that. We buy gold and jewelry.
      Sell your gold or jewelry.

      Likewise, if you are targeting wedding rings, why would
      you not want wedding rings in the title?

      The thing about adwords, is you don't want cute clicks.
      You want buying clicks. If people have no idea what
      they are clicking on, then you get wannabes, not
      buyers. Worse yet, you get people ignoring your ad
      because they have no clue. Lowers the QS.

      As far as I can recall, google highlights the searchers
      keywords in the ads. Do you want all the other ads
      on the page to be highlighted, and not yours?

      I would want a title to stand out.

      I'm too lazy to check if google still does that, so if they
      no longer highlight the searchers words, I stand corrected.

      Paul
      Signature

      If you were disappointed in your results today, lower your standards tomorrow.

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