Question for Yukon about Cross-Linking

It's perfectly acceptable to have a paragraph or so to be duplicated to another page. You won't run into penalties for that.

The lead pages for my silo's, for example, list about 10-12 child pages. In addition to their Titles which are hyperlinked inside h2 tags, I also the call "the_excerpt" for each of those child pages, and that includes the first paragraph of each page (which is basically a summary of the page).

That adds content value to the lead page, in addition to whatever content it has of its own.

Just DON'T duplicate WHOLE pages, or LARGE blocks of text.

You don't have to use the exact same text on each page, the first page can summarize a 2nd (long page of text) in 1-3 unique paragraphs.

Read this related comment I posted on another forum thread. The example below should help, specifically the last <h2> tag & the link below it.

The last <h2> tag would be a short summary of a much more detailed 2nd page. Then when you get to the 2nd large page detailed page, use another paragraph or two to summarize a 3rd page that is detailed on a related keyword.

Repeat...

Basically all your doing is making a reference/link to a page you want ranked in Google SERPs.


Each of the links in the top of the article are jump-links that jump down the page to their matching <h2> tags.

Notice the last <h2> tag & the link below that tag. That link (Shopping for LED TVs) would point to a 2nd internal page that is 100% relevant to the keyword anchor-text (Shopping for LED TVs), it would be a larger article/sales-page/etc... on the same subject.

All of the <h1>, <h2>, & hyperlinks are keywords I would be trying to rank for.