After Penguin, How Do You Rank a Site for a Given Keyword When You Have to Diversify The Anchor...

Excellent. I would also suggest spreading out the frequency of getting links. For instance, it looks unnatural for Google to find 100 new links to a domain in May but only 5 for June. For this reason, I'm limiting myself to adding one or two links each day for a number of sites.

[QUOTE=Illumination;6369158]Well, it's basically like this. A good rule of thumb that a lot of SEO marketers are using is to make their anchor text balance like this:

30% with your money keyword
30% with longer phrases that include your money keyword
30% with your website domain
10% with generic terms

So, diversify your anchor text, but still use the keyword you want to rank for 30% of the time. Also mix in some phrase match keywords as well.

Other than that, it is not always the best option to rank for a given keyword. Targeting a large number of long-tail keywords is also a viable strategy.

These keywords are usually low-competition, and in such case you don't really need a lot of backlinks with those keywords in the anchor text. In many cases, you can rank for them with just a handful of such backlinks.

I think this article is quite informative, as it talks about the long-tail, and also about how great content plays a role in that:[/QOUTE]



I do agree with you dude.

Hi amarketing,

You are most welcome.

Yes, it is definitely a viable strategy to rank a single page for multiple keywords. Well, there are two ways to go about it.

You can have multiple pages ranking for multiple long-tail keywords. Or you can have a single page ranking for multiple keywords.

For me, I think single pages ranking for multiple keywords is good because you can focus more of your effort, time and energy into creating one great page instead of having multiple mediocre pages.

You are right. Most marketers focus on ranking for only 1 keyword. It can be profitable, but I have tried both methods and I find that focusing on one keyword only doesn't suit me. It may differ from person to person, but these are my results and preferences.

You can rank #1 for one high-traffic keyword with good SEO and extensive backlinking. And I have done so on multiple occasions. But what I have found is that, sooner or later, there will be other SEO experts coming after you, trying to knock you down. Because everyone wants the big traffic keywords.

You spend a lot of time struggling, fighting and competing with people for those keywords. It can be very time consuming. In the end, you do it more for your ego than anything else.

Why go through the pain, when you can get the same results by targeting multiple low-competition, low-traffic long tail keywords. It's not as classy or sexy. But that's what I do. To great results and effect.

Oh... sorry. I think I'm going a bit off topic.

But to answer your question, yes it is viable...

I agree with Illumination. I have found on my authority sites that longer well-written articles ranking for multiple long tail key words is the way to go. Besides, an article that is more likely to attract natural links, which are the best thing for your site's ranking.

That is one step, but there's actually a specific way to do it.

It's a bit detailed process. I'm in the process of creating a blog post about it at the moment.

I think the details of that would suffice you better. I will post the link here once I'm done.