What to learn from higher than average click?

by KellyG
1 replies
  • SEO
  • |
Hello,

I have an Adsense site that makes a modest but steady income with Adsense. It's been running pretty steadily w/o much work on my part for a couple of years. It ranks well in Google for some terms that get modest traffic and has been unaffected **knocking on wood** by algorithm changes. It's just a solid, if small, performer.

The clicks range in value from a few cents to $0.60 or so, with the average click usually getting about $0.26. That's been pretty consistent for the life of the site.

Out of the blue it recently got a $2 click. I'm just wondering if there's anything I can learn from the data that would improve my chances of getting more clicks in that range. I've got Analytics going so I know which page got the click and I've got ad units set up so I know which unit got the click. The traffic comes 100% from search.

Does this $2 click give me any insight into changes I should make or things I should do differently to increase my odds of getting higher value clicks?

Kelly
#adsense #average #click #cpc #higher #learn
  • Profile picture of the author seoace
    1. Different ads have different payouts.
    E.g: the 1st advertiser is paying $2 for a click on his ad and the 2nd advertiser is paying $0.50 for a click.

    2. Different countries have different payouts too.
    E.g: people from India clicking your ads may worth only $0.10 but a click from US can worth x10 more.

    3. Relevancy also plays a part in the CPC
    E.g: your site is about "cat training" and if a person clicks an ad on cat training, you get a higher CPC. However if a person clicks an ad on "boats for sale" on the same page, you will get a lower CPC.
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