Is it Better to Add Content as Pages or Posts?

by 9 replies
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Say a website has 20 articles. Should all of these be included just as pages? Just as posts? 10 as pages and 10 as posts, with the posts linking to the pages? No interlinking...? I've always been confused when it comes to this aspect of a website.

One more thing, is it okay to use H2 tags with a KW in it multiple times in an article, or does Google penalise this? For example:

H2 - computer technician education

H2 - computer technician salary

H2 - computer technician career advancement

Thanks.
#search engine optimization #add #content #pages #posts
  • Banned
    What I would do is use pages for the tougher / large volume keywords and use posts for the longtails, then make the posts that are relevant to the page link to it often. I think that's the best approach you can take.
    • [1] reply
    • That's exactly what I do and it hasn't let me down yet. And depending on how much traffic a specific long-tail has I sometimes target 2 long tail kw's in 1 post... for example: if a long-tail kw traffic is below 260 I generally choose 2 for 1 post
  • If you are referring to WordPress, then my vote is just use posts. Posts make their own "pages" anyway, and show up in the main feed for your site and all categories. I've found the distinction between pages and posts annoying as they are organized so differently in WordPress.

    I only use Pages for my static, well, pages. Contact Me, Privacy Policy, etc. Things you don't want showing up as posts on your home page/post page.

    As far as linking, let it be natural. You can have just links from your posts page to your posts, or perhaps you have a popular posts widget with interlinkings. If you have a post that references another, by all means link it.

    If you are trying to stuff keywords via H2 tags, I'd recommend against it. There really isn't much point. If you are simply asking if you will be penalized for using H2 tags, then no. Google will certainly be able to find your keyword density, though, and if you have stuffed your keywords in your title, header, h2, 10x in your post, etc - google is going to notice.

    Look at all the link diversity stuff going on. While you need to define your posts with the keywords you are after, don't overkill it.
  • Posts have a total of more On Page SEO, so posts are generally better. They get links from categories, archive, etc.
  • Pages & Posts have the same ranking potential. The only time I use pages is for Privacy Policy, Terms of Use and all those stuffs.

    The theory of Pages having more importance and being easier to rank is total BS.
    • [2] replies
    • Yes. They are WordPress constructs, and have no real relevance to what google sees. It has no real idea if its a page or a post.
    • Banned
      You are missing the point here I think, pages will always stay visible on the homepage and posts will drip off and miss the main link juice. Of course you can force them to show in a non recent posts widget and in that case it wouldn't matter anymore I guess.
  • I would have the pages as about, contact, privacy, terms etc then your titles as blog posts but I would sort them under the category "computer technician" and index and rank the category for the harder term.
  • I would personally do a H2 H3 H4 H5 sequence just to stay on the safe side not knowing your website content. No sense looking spammy when you don't have to. Make sure to change your CSS file so each font size is the same.
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    Is it Better to Add Content as Pages or Posts?

    Say a website has 20 articles. Should all of these be included just as pages? Just as posts? 10 as pages and 10 as posts, with the posts linking to the pages? No interlinking...? I've always been confused when it comes to this aspect of a website. One more thing, is it okay to use H2 tags with a KW in it multiple times in an article, or does Google penalise this? For example: