Unique CPM or CPC Issue
- SEO |
HI, I recently put in charge of advertising for my local Chamber of Commerce and I'm planning our first facebook ad, I've read a lot about facebook advertising and get the impression that CPC is preferred over CPM but I'm unsure if that true in our case...
We want advertise a free community party in the park type event for about 36 hours in a zip code which has a small audience of only 2,800 and because this is a free event and there is little advertising competition I expect we will have a CTR much higher than facebook average.
So my thoughts are instead of doing CPC, we should do CPM because our audience is small, the duration is short, but the CTR is expected to be high. However, I also see that instead of bidding for CPM, its now "optimized" so I'm unsure what we would actually be paying per 1,000 views and I guess because of expected high CTR and little competition our CPC price would be low. Which means I'm not really sure what would be better to do?
We want advertise a free community party in the park type event for about 36 hours in a zip code which has a small audience of only 2,800 and because this is a free event and there is little advertising competition I expect we will have a CTR much higher than facebook average.
So my thoughts are instead of doing CPC, we should do CPM because our audience is small, the duration is short, but the CTR is expected to be high. However, I also see that instead of bidding for CPM, its now "optimized" so I'm unsure what we would actually be paying per 1,000 views and I guess because of expected high CTR and little competition our CPC price would be low. Which means I'm not really sure what would be better to do?