Adsense decreasing

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2
Why does adsense go back in amount? For instance, I had $13.29 showing on my daily amount. I refreshed the page a short time later and the amount had gone down to $11.52. Same click amount. This has happened before also. What causes this?

Thanks.
#search engine optimization #adsense #decreasing
  • In general it means that google felt that click was invalid so they refund the money back to the advertiser.
    • [1] reply
    • That makes sense. Strangely, sometimes when that happens, it bounces back even higher.
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    Adsense decreasing

    Why does adsense go back in amount? For instance, I had $13.29 showing on my daily amount. I refreshed the page a short time later and the amount had gone down to $11.52. Same click amount. This has happened before also. What causes this? Thanks.