Where to start with PPC for my product?

by chadim 4 replies
I have a health remedy product that I've had on clickbank for the past 3 years. It makes a trickle of sales through affiliates, but I'd like to get it going again with PPC.

I figured I'd use that Bing credit to get it going again...problem is, I don't really know where to start. Should I just grab a bunch of phrases related to my product and throw them into a campaign? Just take the most targeted ones? What's the best way to get things going on bing? Thanks.

#search engine optimization #ppc #product #start
  • Profile picture of the author chadim
    Anyone have any suggestions? Just grab related keywords and start with those? Am I over-complicating things? Thanks.

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  • Profile picture of the author elexmedia
    Another suggestion...
    If you are the owner of the products, you should try to use Adwords Display Network (Banner Ads) and target websites that are related with your niche.

    With ADN, you can get much cheaper clicks than the Search Network, with the same quality. But, using Adwords is little tricky because the strict TOS. You should contact the Adwords Rep first, and ask if you could advertise your products through Adwords.
    If the answer is yes, ask them also to create the first campaign for you. You could learn from there.
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