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Duplicate Content in Press Release. Punishable?

by Danny Woolard
5 replies
  • SEO
    • |
I was watching a video on someone's thread at Sick Submitter. They claim you should spin each copy of a press release and send one out per site.

I kind of find this unbelievable.

I've seen press releases by famous celebrities and big time corporations. They send out one press release that gets picked up by 1000's of news source and parts are often reprinted verbatim. Google has to be conservative with their algorithm not to punish this.

Thoughts?
#content #duplicate #press #punishable #release
  • Profile picture of the author C29662C
    Banned
    google should have been aware of this day 1.

    i definitely think they wanted to horn in on the PR game however. They are the Distributor now with Google News Syndication.
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  • Profile picture of the author rabbi1994
    Banned
    somehow Google is able to understand this and that's why Press Release websites will not get the duplicate content penalty.
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  • Profile picture of the author bloghands
    I don't think it's the press release sites picking up and creating duplicate content you should worry about. It's the spinning.

    Anyway I think Google looks at link patterns. Lets say a site has a press release on big sites like prweb. If that release only gets picked up by the PR scrapper sites then the weight of that press release will be less.

    Now if you do a press release on prweb and then it takes off in social media then a few weeks later another blog post references it. Then the value of that press release was much more and will carry more weight.
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  • Profile picture of the author paulrigby
    If you post some quality content you can post in top 20 press release websites. Never copy paste the content which is not worth in press release websites. There is no use in doing that.
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  • Profile picture of the author C Rebecca
    Well, Press releases serve some other purpose... PRs are suppose to make announcements, not generating traffic or boost rankings. So, its better to use PR for specified purpose and not to squeeze out any other benefit.
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