I am just a bit confused at the moment, I realise that you can use the contextual targeting tool to give you an estimate of the CPC you will get from a particular phrase etc. But to make things simpler, I'll try and provide an example.
When I type in Wedding Cruises, it has a CPC of $2.78.
It has these words in it as well;
wedding cruise, princess cruises, sydney harbour wedding cruises, cruise, wedding cruises sydney harbour
Does that mean if I target these particular words I will receive roughly a $2.78 amount for each of them, or what is it trying to tell me?
I also realise you would probably only get half of the above amount, but just trying to use as an example.
Secondly, say if you have wedding photography packages and it has a magical CPC of $5, if you have a long-tail version of this keyword are you likely to receive the same amount of CPC, as it would serve up the same sort of ads as it would somewhat be relevant.
Thanks guys, just need this cleared up as it's doing my head in going around in circles.