Basic parameters of link building

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According to you what are the basic parameters of reciprocal linking. Which thing we we have to check before exchanging link with other websites. When i ask this question to my friend then he told me that before exchanging link we have to check the page rank and alexa ranking of the website which is proving us link. Share your views regarding this.
#search engine optimization #basic #building #link #parameters
  • You should check the PR is original or fake.
  • From your blog, you should read this article "What is quality backlinks and how to make it"
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    Basic parameters of link building

    According to you what are the basic parameters of reciprocal linking. Which thing we we have to check before exchanging link with other websites. When i ask this question to my friend then he told me that before exchanging link we have to check the page rank and alexa ranking of the website which is proving us link. Share your views regarding this.