quick tip - build links using your address as the anchor - or just street, locations etc this will help rankings in google places listing keywords

You may want to check out this thread:

http://www.warriorforum.com/war-room...practices.html

A complete local profile helps a lot. You know, good content, comments, one or more videos, all the images. I think about it as an additional web site.

zig, that's a war room link, us normal people can't see it =]
most important things is to obey Google's guidelines for places, making sure all your information matches (don't have varying/old information out there) and as unoentremil said, complete your profile.