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The stat that google uses over 200 factors to decide the SERPs is everywhere but...

by petemcal
8 replies
  • SEO
    • |
What are these 200 factors? I cannot find the information anywhere, and it must be out there somewhere if people keep quoting it!

I don't see the point of authors always saying google uses over 200 factors to decide the authority/relevancy of a page so only looking at/focusing on "blah blah" is useless in isolation.

This is no good to me. It is like a politician who slates the oppositions actions or proposals but offers no solution to the problem themselves.

So any comprehensive information on all of the deciding factors in the algortim (or as many as possible) would be great.

Thank you!
#200 #decide #factors #google #serps #stat
  • Profile picture of the author dmtaylor247
    If you go to open site explorer, this is the type of thing they are talking about, facebook shares, delicious bookmarks, tweets, link diversity, IP diversity, linking a/b/c blocks, link authority, link pagerank, link relevancy, domain authority, internal links, deep link ratio, nofollow/dofollow ratio, referring domains, anchor text, pagerank, trust rank, citation flow, brand signals, user metrics like searches for your site it really does go on and on.. and then there's loads of onpage stuff too, content, H1/H2/H3, bolded, italic, picture img alt tags etc etc.. and then all the signals that can count against you, doorway pages, keyword stuffing, unnatural links etc
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    • Profile picture of the author shortandsave
      Originally Posted by dmtaylor247 View Post

      If you go to open site explorer, this is the type of thing they are talking about, facebook shares, delicious bookmarks, tweets, link diversity, IP diversity, linking a/b/c blocks, link authority, link pagerank, link relevancy, domain authority, internal links, deep link ratio, nofollow/dofollow ratio, referring domains, anchor text, pagerank, trust rank, citation flow, brand signals, user metrics like searches for your site it really does go on and on.. and then there's loads of onpage stuff too, content, H1/H2/H3, bolded, italic, picture img alt tags etc etc.. and then all the signals that can count against you, doorway pages, keyword stuffing, unnatural links etc
      ect ect ect ect ect lol
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    • Profile picture of the author petemcal
      Originally Posted by dmtaylor247 View Post

      If you go to open site explorer, this is the type of thing they are talking about, facebook shares, delicious bookmarks, tweets, link diversity, IP diversity, linking a/b/c blocks, link authority, link pagerank, link relevancy, domain authority, internal links, deep link ratio, nofollow/dofollow ratio, referring domains, anchor text, pagerank, trust rank, citation flow, brand signals, user metrics like searches for your site it really does go on and on.. and then there's loads of onpage stuff too, content, H1/H2/H3, bolded, italic, picture img alt tags etc etc.. and then all the signals that can count against you, doorway pages, keyword stuffing, unnatural links etc
      Thanks for all the replies I think this one above is pretty extensive even if it's not 200 factors it's certainly a lot of considerations. The good thing is that quality sites will usually meet this criteria naturally over time (which I know is googles aim).
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  • Profile picture of the author seth_y
    Actually I heard it is more like 1000 factors and the number is growing all the time as the algorithm gets ever more sophisticated.

    Of course Google is not going to list what those 1000 factors are because then SEO people would know exactly how to beat the system.

    It would be a mistake though to try to deal with all 1000 factors even if you knew them all. Start with the major stuff: do keyword research BEFORE you start, create good site content, good headlines on the pages, set the <TITLE> and meta description tags for each page, etc. Get good links to the site (hint: this will be a lot easier if you have created a good site with good content first) and get your friends to Like it in Facebook and +1 it in Google+.

    Once you get that far then you can go back and refine it more and more with less important SEO techniques.

    But remember: Google WANTS to send you traffic if you have good content for their searchers. Good SEO means having good content and then doing the SEO tricks to help Google understand that you have good content. Do NOT try to trick Google into sending you traffic. They have billions of dollars to hire the smartest PhD's in the world and you are going to have a very hard time being smarter than Google.
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  • Profile picture of the author Dayes
    Everything that defines your site is taken into account.
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  • Profile picture of the author Gelo30
    Banned
    I say, just follow the Google Webmaster Guidelines, everything is in there.
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  • Profile picture of the author trustumar
    Contact Google.
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  • Profile picture of the author philliplpaz
    If I knew it, I would be an SEO God. I think they just said that to keep us interested and keep looking for the magic 200. IMO, Google's webmasters guidelines is the key to unlocking the secret.
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