Can Updating Your Site Make You Lost Main Keyword Rankings?

by 7 replies
8
"Lose" main keyword rankings obviously. Typo in the title and can't seem to edit it. Anyway...

Say you start a site around a keyword and do it well. So you have a few articles tailored to that main keyword and the most related ones. So your main domain ends up ranking very highly for that main keyword.

So the site is doing well and you build it out by writing more articles, but these based on other related keywords, but not the exact main keyword or the keywords exactly related to that one.

So now your front page is going to have very different keywords than before as your new articles push the old ones off the front page. Are you going to lose your ranking on that main keyword?

If so, what should you do to build the site out? Add those articles, but sticky the main original ones that are giving the main domain its high ranking for that main keyword? Or do you just keep adding articles only focused on those same keywords (this seems like a bad idea so I doubt that is how to handle it).
#search engine optimization #keyword #lost #main #make #rankings #site #updating
  • Banned
    You have a couple of options:
    • You could make the index page static.
    • You could make the Index page main keyword be static in the header (<h1> tag), then the new blog post titles on the Index page be something like an <h4> tag & style those with CSS.

    Either way make sure the Index page <title> stays static.
    • [1] reply
    • Like Yukon said.

      Plus; you can write your static home page in such a way so that you can continuously ad paragraphs to the bottom of it. Say 1 a day or every other day. This will keep that static page ranking much better in G but as it builds out to over 1,500 words it will rank pretty well in bing as well.

      Patrick
      • [1] reply
  • as long as your other pages are related to the same niche then it should only help your page rank better. I would take a look at yukons silo thread if you are really planing on adding more articles so that it will be easier for you to dominate your niche
    • [1] reply
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