Do you still choose an EMD for a new site?

pers1t

12 years ago

Yes, I still prefer EMD, stick to com, net, org only. If it is not available, I register domain of "EMD+suffix" type.

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Green Moon

12 years ago

It may not carry the weight it once did, but I still think that an EMD is still the best bet, at least in the short run, for a niche site.

I do question whether a niche site is going to be of much value in the future. Rather than build several sites on a related topic, each with their own EMD, I think the future is in having a comprehensive site. For example, instead of CheapGreenWidgets(dot)com, BlueWidgetValues(dot)com and RedWidgetDeals(dot)com, I think that a comprehensive site on widgets with long-tail keywords in the title tag and URL will outrank the EMD niche sites.

That's just my opinion.

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rhinocl 12 years ago

Small or medium budget=EMD
Big budget=unique brandable word e.g. 'Google'
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- Lana Hampton 12 years ago
  
  It's hard to resist purchasing a domain name that I know has search traffic. In any case, I always make sure the domain at least includes the topic the site is about.
  
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Randall Magwood

12 years ago

Make the domain name relevant to what you are selling... especially if you plan on making a full backend income from this niche.

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megansays

12 years ago

My EMD is showing up in the top 5 keyword phrases for my site's traffic, so it seems to still be worthwhile.

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rmoore

12 years ago

I like having a brandable domain...with a few EMD supporting sites that drive traffic to the main brandable domain.

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wolfmmiii

12 years ago

Very few, if any, EMDs are truly brandable. As such, I feel they are a waste. None of my sites is EMD and I earn more online than most people on this forum and I dont even have to do any backlinking. That tells me that EMD simply isn't necessary.

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Ben Armstrong

12 years ago

Originally Posted by wolfmmiii

Very few, if any, EMDs are truly brandable. As such, I feel they are a waste. None of my sites is EMD and I earn more online than most people on this forum and I dont even have to do any backlinking. That tells me that EMD simply isn't necessary.

I've used them in the past and still own a few, but I have to agree. I think google wants to eliminate the traditional niche affiliate sites from it's serps so I'm pretty much moving in a different direction with brandable, authority sites.

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DANMYSON

12 years ago

What is more brandable than the actual name of what the punter is searching for? Isn't that the point of google, to give people what they want quickly and easily? If they want blue velvet trouser pockets, then blue velvet trouser pockets .com should be a priority for the serps. Ok if on that site you are promoting penis enlargement or netflix, then your bad, panda will slap you. All this EMD bashing seems pointless. Who wants a page of a site that has something to do with troousers, when you can go to a site that is soley about or selling blue velvet trouser pockets.

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HN

Banned 12 years ago

Originally Posted by DANMYSON

What is more brandable than the actual name of what the punter is searching for? Isn't that the point of google, to give people what they want quickly and easily? If they want blue velvet trouser pockets, then blue velvet trouser pockets .com should be a priority for the serps. Ok if on that site you are promoting penis enlargement or netflix, then your bad, panda will slap you. All this EMD bashing seems pointless. Who wants a page of a site that has something to do with troousers, when you can go to a site that is soley about or selling blue velvet trouser pockets.

If they want blue velvet trouser pockets, then they go to bluevelvet.com/trouser_pockets or pockets.com to get blue, red, green or any kind of anything. Think about it this way, if you want to buy food will you go to supermarket or will you go to bread shop, butter shop, milk shop and 17 other niche shops to get all your stuff? Screw EMD. The whole emd stuff is for pussies who don't have guts or brains to build a real business, which is a brand name and an ETR (easy to remember) domain name.

EDIT: I 've got to apologize to those who have been brainwashed by 'gurus' and simply don't know that in order to build a sustainable online business there are other ways besides buying a useless keyword stuffed domain name which depends 99% on google traffic to make money.

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Alexa Smith Banned 12 years ago

Originally Posted by HN

if you want to buy food will you go to supermarket or will you go to bread shop, butter shop, milk shop and 17 other niche shops to get all your stuff?

The latter, whenever I can. (6 or 7, anyway, not really 17 as you suggest). Like so many other people.

I admit there's always a trade-off regarding the relative convenience of each option, but I can typically get much better quality meat, fish, fruit, vegetables, bread, wine etc. etc. (and often a bigger choice, too) by going to "other niche shops", as you put it. I'm by no means alone in that, obviously, otherwise all those "other niche shops" wouldn't be enjoying such a resurgence at the expense of the supermarkets.

Originally Posted by HN

The whole emd stuff is for pussies who don't have guts or brains to build a real business, which is a brand name and an ETR (easy to remember) domain name.

"You heard it here first, folks".
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Fraser SellHealth 12 years ago

Originally Posted by HN

The whole emd stuff is for pussies who don't have guts or brains to build a real business, which is a brand name and an ETR (easy to remember) domain name.

Time is not abundant, who is to say a site with an EMD isnt a real business ? ( Dislike Button )
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DANMYSON

12 years ago

Originally Posted by HN

If they want blue velvet trouser pockets, then they go to bluevelvet.com/trouser_pockets or pockets.com to get blue, red, green or any kind of anything. Think about it this way, if you want to buy food will you go to supermarket or will you go to bread shop, butter shop, milk shop and 17 other niche shops to get all your stuff? Screw EMD. The whole emd stuff is for pussies who don't have guts or brains to build a real business, which is a brand name and an ETR (easy to remember) domain name.

If they want bluevelvettrouserpockets why can they not go to an emd? That is search term specific and is a good thing. If I am shopping physically then yes you are right. Virtual shopping is different. People have the CHANCE TO BE more specific in their searches.
eg.

I want to buy a 1975 BMW 320i (if they exist). Your attitude is that the moment I start to type this in I am taken to BMW, who as a brand would be the authority with all to do with BMW's. This would not help my search. A blog with viagra would actually be more useful. If I want to have a small online business selling discount bluevelvelttrouserpockets, then I am going to be more keyword specific than a department store or whatever. It isn't customers who want to edge out the middleman, it is big business looking for a snidey way to cement their dominance. That isn't capitalism either.

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GSX

12 years ago

Go after EMD's or even hyphenated EMD's. I dont think they're as important to SEO as they once were but they're still a piece of the puzzle and will definitely make it easier to rank for something in your niche than a different random word.

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bwh1

12 years ago

Well, I had the same question last week when Chris Rempel (certainly no pussie) revealed a case study he runs about "what items do rank a site".

He told specifically that you should get an EMD for your site whenever possible.

I questioned this as many EMD's disappeared, but he proofed different.

What Google spiders can read is ONE thing, what we do read is another.

High Quality Content for example is NOT in the "Must Have" list to get ranked high. At least it's not a must for the spiders as they actually can't quote what's HQ and what's garbage (not talking about 100% dup content here).

That makes sense when you see a bunch of sites doing well with curated content vc. unique.

If your content is great or not will be checked by Google over the time a visitor sticks at your site and if he bounces or visit other pages to get more information.

I still go for them, and who knows what will happen at the next Google Update.

G.

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HN

Banned 12 years ago

Originally Posted by bwh1

Well, I had the same question last week when Chris Rempel (certainly no pussie) revealed a case study he runs about "what items do rank a site"

I did a case study for livestrong.com and here's the graph. Their google traffic has gone from 1 million visitors to 6 million visitors in last year. Each new google algo update has pushed the traffic up.

There's a difference between building websites and building businesses. You don't need a 7 word EMD (including 4 stop words) for a business.

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Mantasmo

12 years ago

Livestrong is actually a great example that you don't need good content to rank/get visitors. Links, community and exposure - all that matters. Most of their content is complete garbage (with a few rare exceptions).

I only use EMD's for micro niche sites that I plan to sell off fast. There's a market for these sites right now.

Everything else - use a brandable domain name.

Originally Posted by HN

I did a case study for livestrong.com and here's the graph. Their google traffic has gone from 1 million visitors to 6 million visitors in last year. Each new google algo update has pushed the traffic up.

There's a difference between building websites and building businesses. You don't need a 7 word EMD (including 4 stop words) for a business.

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HN

Banned 12 years ago

Originally Posted by bwh1

Well, I had the same question last week when Chris Rempel (certainly no pussie) revealed a case study he runs about "what items do rank a site".
He told specifically that you should get an EMD for your site whenever possible.

If you are in a coaching business, tell me what is easier to sell, a hype that you can easily cheat your way into first page of google with EMD or the fact that in order to build a successful and sustainable business you have to either work hard or hire other people to work for you?

Also let's not forget that there's a difference between EMD and EMD. The following examples are all emd's

makemoney.com
usedcards.com
howtomakemoneyonline-whilefeedingbirdsinthebackyard.net
howtobecomeaactor.com (It's registered!) 'a actor' ??
howtobecomeaarchitect.com (Registered) 'a architect' ??

Let me show you a few pathetic attempts to cheat into google top with EMD

how to become a architect search vol. 590 CPC $1.88 allintitle: 103 websites
it's a one page website How To Become A Architect
They probably thought google owes them 1st spot. So they did what gurus told them, they found a keyword, found an EMD.com and made a one page junk website. Now they are probably trying to figure out what went wrong and why it makes no money whatsoever. This is funny how many people are either illiterate or trying to cheat. If you search for this keyword with "quotes" you'll find 88,000 websites. Luckily google knows how to spell correctly and ranks the sites that talk about 'how to become an architect' instead.

Here's another and it's not even dot com
How To Make A App
howtomakeaapp.org

how to make a app search vol. 3,600 CPC $3.79
This site actually was ranking until google decided to nuke them. What are they going to do now? Hey we have a cool site, it's called 'how to make A.A.P.P.' Can you please visit it and click on ads? And don't forget it's a ORG domain, cause we don't want to loose traffic to dot com. Well, it seems they lost the adsense, too since there are blank places where the ads should be.

I am not saying that you should not do this. If you are willing to gamble go ahead. I have a list of similar domains that are still available, check'em out.

findaaddress.net (Find A Address) 2,400 searches
howtobecomeaactor.net (A actor) 1,900 searches
howtomakeaairplane.com 1,600 searches (users are certainly going to trust this website if they want to make a airplane)
Check this out, they don't know how to write proper English, but want to write a autobiography. Hurry, .com and .net are already taken, but you can get the
howtowriteaautobiography.org

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DANMYSON

12 years ago

Originally Posted by HN

If you are in a coaching business, tell me what is easier to sell, a hype that you can easily cheat your way into first page of google with EMD or the fact that in order to build a successful and sustainable business you have to either work hard or hire other people to work for you?

Also let's not forget that there's a difference between EMD and EMD. The following examples are all emd's

makemoney.com
usedcards.com
howtomakemoneyonline-whilefeedingbirdsinthebackyard.net
howtobecomeaactor.com (It's registered!) 'a actor' ??
howtobecomeaarchitect.com (Registered) 'a architect' ??

Let me show you a few pathetic attempts to cheat into google top with EMD

how to become a architect search vol. 590 CPC $1.88 allintitle: 103 websites
it's a one page website How To Become A Architect
They probably thought google owes them 1st spot. So they did what gurus told them, they found a keyword, found an EMD.com and made a one page junk website. Now they are probably trying to figure out what went wrong and why it makes no money whatsoever. This is funny how many people are either illiterate or trying to cheat. If you search for this keyword with "quotes" you'll find 88,000 websites. Luckily google knows how to spell correctly and ranks the sites that talk about 'how to become an architect' instead.

Here's another and it's not even dot com
How To Make A App
howtomakeaapp.org

how to make a app search vol. 3,600 CPC $3.79
This site actually was ranking until google decided to nuke them. What are they going to do now? Hey we have a cool site, it's called 'how to make A.A.P.P.' Can you please visit it and click on ads? And don't forget it's a ORG domain, cause we don't want to loose traffic to dot com. Well, it seems they lost the adsense, too since there are blank places where the ads should be.

I am not saying that you should not do this. If you are willing to gamble go ahead. I have a list of similar domains that are still available, check'em out.

findaaddress.net (Find A Address) 2,400 searches
howtobecomeaactor.net (A actor) 1,900 searches
howtomakeaairplane.com 1,600 searches (users are certainly going to trust this website if they want to make a airplane)
Check this out, they don't know how to write proper English, but want to write a autobiography. Hurry, .com and .net are already taken, but you can get the
howtowriteaautobiography.org

Are you just missing the point deliberately? What "brand" is going to be an authority on, howtowriteanautobiography? And if they are, why can they not get an emd? If I have 2 cents on the matter of writing, who are you to say my blog would not be useful? Helpful? If I research how to make a plane and fill my blog with relevant content, what is the issue? No one is sticking up for thin, spun, adsense rubbish. Why shouldn't slick and, as you have shown, simple marketing be rewarded as long as the content is relevant and plentiful, and the emd is picked for indexing? The only problem with emd's is the lazy abuse from marketers who should be getting picked off by the panda and penguin updates. This shouldn't penalise relevant content that is regarding the emd, or products being sold that are clearly relevant to the emd.

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Mantasmo

12 years ago

Originally Posted by DANMYSON

Are you just missing the point deliberately? What "brand" is going to be an authority on, howtowriteanautobiography? And if they are, why can they not get an emd? If I have 2 cents on the matter of writing, who are you to say my blog would not be useful? Helpful? If I research how to make a plane and fill my blog with relevant content, what is the issue? No one is sticking up for thin, spun, adsense rubbish. Why shouldn't slick and, as you have shown, simple marketing be rewarded as long as the content is relevant and plentiful, and the emd is picked for indexing? The only problem with emd's is the lazy abuse from marketers who should be getting picked off by the panda and penguin updates. This shouldn't penalise relevant content that is regarding the emd, or products being sold that are clearly relevant to the emd.

Man that's just too much common sense in a single post.

P.S. walloftext. But still good stuff, lol.

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HN

Banned 12 years ago

Originally Posted by DANMYSON

Are you just missing the point deliberately? What "brand" is going to be an authority on, howtowriteanautobiography? And if they are, why can they not get an emd? If I have 2 cents on the matter of writing, who are you to say my blog would not be useful? Helpful?

Oh bother, I am done with this thread. Let's stop right here.
Did you deliberately missed the sarcasm? And also, I underlined the incorrect article for a reason. If you know anything about English grammar the correct article before an a word is "an" not "a". Therefore How to Build An Airplane and not A Airplane. All the above keyword phrases are grammatically incorrect. Can you consider any of such websites an authority?
Why am I even explaining this?

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DANMYSON

12 years ago

Originally Posted by HN

Oh bother, I am done with this thread. Let's stop right here.
Did you deliberately missed the sarcasm? And also, I underlined the incorrect article for a reason. If you know anything about English grammar the correct article before an a word is "an" not "a". Therefore How to Build An Airplane and not A Airplane. All the above keyword phrases are grammatically incorrect. Can you consider any of such websites an authority?
Why am I even explaining this?

I see the sarcasm, missed the point. I bought a .co classic cars for sale. massive right? No I missed theother see and bought classicarsforsale worthless. I get the humour. Missed the point.

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bwh1

12 years ago

Originally Posted by HN

Oh bother, I am done with this thread. Let's stop right here.
Did you deliberately missed the sarcasm? And also, I underlined the incorrect article for a reason. If you know anything about English grammar the correct article before an a word is "an" not "a". Therefore How to Build An Airplane and not A Airplane. All the above keyword phrases are grammatically incorrect. Can you consider any of such websites an authority?
Why am I even explaining this?

The one who purchased such a domain most probably has no clue about researching a niche and analyzing it's commercial value.

He opened Google KW tool, found a keyword in Exact Match (even grammatically incorrect) with over 1000 searches a month and got the exact match domain hoping that some traffic will buy a CB course.

Blame it on the guru's cause that's what 99% of all courses teach to newbies.

G.

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DANMYSON

12 years ago

Originally Posted by bwh1

The one who purchased such a domain most probably has no clue about researching a niche and analyzing it's commercial value.

He opened Google KW tool, found a keyword in Exact Match (even grammatically incorrect) with over 1000 searches a month and got the exact match domain hoping that some traffic will buy a CB course.

Blame it on the guru's cause that's what 99% of all courses teach to newbies.

G.

There will be some who buy by accident. i did. I have hundreds of domains I am now looking to build into blogs/sites, but I misspelled something and got classic ars for sale. It happens.
To me google should spend more time trying to cut the thin and obviously over affiliated or adsensed sites, which it could do very easily, and let those who are trying to build content or product relevant sites to gain the advantage they deserve for finding the right emd. As i said, even big companies can do this, they should stop whining if the SEO company they pay thousands a month to cannot be bothered to do their jobs well enough.

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wolfmmiii

12 years ago

Originally Posted by DANMYSON

To me google should spend more time trying to cut the thin and obviously over affiliated or adsensed sites, which it could do very easily, and let those who are trying to build content or product relevant sites to gain the advantage they deserve for finding the right emd.

I agreed with you up until the last part. You really think Google should reward those who game the system? Because regardless of how it's couched, trying to rank with an EMD is gaming the system.

The boost that Google gives EMDs was never intended this way. It was intended to ensure BRANDS were ranked ahead of the drek whenever someone searched for that particular brand.

Most EMD domains are exactly what Google is trying to get rid of.

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DANMYSON

12 years ago

Originally Posted by wolfmmiii

I agreed with you up until the last part. You really think Google should reward those who game the system? Because regardless of how it's couched, trying to rank with an EMD is gaming the system.

The boost that Google gives EMDs was never intended this way. It was intended to ensure BRANDS were ranked ahead of the drek whenever someone searched for that particular brand.

Most EMD domains are exactly what Google is trying to get rid of.

All the emd is useful for is indexing, and marketing. Nothing wrong with either. Just because someone uses an emd to put a one page site on dick enhancement, doesn't mean we all have to suffer. It is the best way to index. Give searches sites that match exactly with the term they are using. Perfect for marketing. The only problem is that marketers get lazy and fill sites with affiliate ads and spun text. I have no problem removing this gaming of the system.

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wolfmmiii

12 years ago

Originally Posted by DANMYSON

Give searches sites that match exactly with the term they are using.

That's what Google is trying to do. You don't need (nor does Google want) EMDs to do so. At the end of the day, MOST of the EMDs out there consist of nothing but garbage content when looked at from a neutral 3rd party perspective.

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DANMYSON

12 years ago

Originally Posted by wolfmmiii

That's what Google is trying to do. You don't need (nor does Google want) EMDs to do so. At the end of the day, MOST of the EMDs out there consist of nothing but garbage content when looked at from a neutral 3rd party perspective.

Who judges the garbage? Sure thin adsense/affiliate sites are getting kicked about, but how better to index sites than against the actual search terms coming in. Why should the best way to index be lost due to spamming? Why not just erase spammers. Panda and penguin are doing that, time spent on sites by searchers is helping to get rid of poor spun content etc. If google wants to just let big brands dominate all searches, due to their size, then it will be goodbye google, hello ebay, amazon which already eat heavily into search engine traffic for most searchers who want competition, not coporate domination, which is so anti capitalist. I don't think google would be that stupid.
What about things like weight loss? Are weight watchers not prone to filling sites with bull**** to sell trays full of wank? So they should be allowed to peddle their toss, but not the marketer or small business? No one gains from wiping out competition. Socialism is not a good model to follow.
If big corporations are that worried, market themselves correctly and go and buy emd's and index your sites properly.

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wolfmmiii 12 years ago

Originally Posted by DANMYSON

Who judges the garbage? ....

If big corporations are that worried, market themselves correctly and go and buy emd's and index your sites properly.

We are so far apart on the issue, it's not even worth debating.

Bottom line....Stop fighting "the man" (Google) every step of the way and give them what they want if you are relying on them for your traffic.
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atrbiz

12 years ago

I have a mix of niche sites with EMDs and a few authority sites with just catchy branded domains, it comes down to your user interface/content on your site.

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luane

12 years ago

From everything I have seen an exact match domain STILL ranks and DOES matter and remember you can always add an X to the name if the one you must have is not available. Social media links built to a EMD = Magic : ).

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wolfmmiii

12 years ago

underwaterdigitalcamerasforsale.org -VS- camtech.com

Answer the 5 questions below honestly:

All things being equal,

Which site are you (as a regular user) more inclined to pull your credit card out for?
Which site are you likely to remember?
Which site are you more likely to take seriously?
Which site are you more likely to return to at a later date?
Which site are you more likely to tell your friends about?

Come on folks, this stuff isn't hard....

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bwh1

12 years ago

Originally Posted by wolfmmiii

underwaterdigitalcamerasforsale.org -VS- camtech.com

Actually you can't compare those two domains.

A - is a niche related site which fetches highly targeted traffic for a very specific item, while....

B - is for an Authority site which needs to contain all kinds of content (also for underwater digital cameras) in that market, basically all what's related to cameras. The comparing URL would have to be camtech.com/underwaterdigitalcamerasforsale/ what also no one will ever remember as URL.

So the answer is...

Get both to dominate your market.

And there are plenty of possibilities to get 3 word EMD"s, no need to make it 4 - 7 words long to make them look cluttered.
G.

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wolfmmiii

12 years ago

Originally Posted by bwh1

Actually you can't compare those two domains.

A - is a niche related site which fetches highly targeted traffic for a very specific item, while....

B - is for an Authority site which needs to contain all kinds of content (also for underwater digital cameras) in that market, basically all what's related to cameras. The comparing URL would have to be camtech.com/underwaterdigitalcamerasforsale/ what also no one will ever remember as URL.

So the answer is...

Get both to dominate your market.

And there are plenty of possibilities to get 3 word EMD"s, no need to make it 4 - 7 words long to make them look cluttered.
G.

You absolutely can compare the two domains and B is great for both as it will fetch the same (even better) traffic than A. By your logic, you are saying you don't want repeat traffic. Why would you want to have to rely on new searches for traffic, ignoring repeat traffic with a spammy-looking EMD?

And nobody would have to remember camtech.com/underwaterdigitalcamerasforsale. I think you are grasping at straws with that argument. All a visitor would need to remember is that he found good info on underwater digital cameras over at camtech.com.

So my questions still stand.

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bwh1

12 years ago

Originally Posted by wolfmmiii

You absolutely can compare the two domains and B is great for both as it will fetch the same (even better) traffic than A. By your logic, you are saying you don't want repeat traffic. Why would you want to have to rely on new searches for traffic, ignoring repeat traffic with a spammy-looking EMD?

So my questions still stand.

Well, you are right but guess you missed my point...

GET BOTH TO DOMINATE YOUR MARKET.

I doubt very much that who own camtech.com use it to get traffic for "underwater digital cameras" only.

G.

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wolfmmiii

12 years ago

Originally Posted by bwh1

Well, you are right but guess you missed my point...

GET BOTH TO DOMINATE YOUR MARKET.

I doubt very much that who own camtech.com use it to get traffic for "underwater digital cameras" only.

G.

I get your point but the bottom line is that when developed properly, an authority site will fare far better in the long term than an EMD.

You can dominate your market with a single authority site. I know this because it is what I do. Why create more work for yourself with two domains when one will do the trick?

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bwh1

12 years ago

Originally Posted by wolfmmiii

I get your point but the bottom line is that when developed properly, an authority site will fare far better in the long term than an EMD.

You can dominate your market with a single authority site. I know this because it is what I do. Why create more work for yourself with two domains when one will do the trick?

So you can get multiple first page listings with the SAME domain for a long tail keyword?

As far as I know there is a limit of 2 listings per domain, off course could be wrong with that, don't really know the answer.

Off course there is little need to fight for more spots if you have the top 2.

I believe it's a strategy question.

For a niche marketer, building an Authority site takes far too much time, but for someone who will like to focus on ONE market, it definitely makes sense.

Good to discuss ideas by the way, like to learn stuff from who has experience.

G.

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wolfmmiii 12 years ago
Originally Posted by bwh1

For a niche marketer, building an Authority site takes far too much time

That's a common misconception. An authority site, done correctly, takes "less" effort than a bunch of niche-based EMD sites.

For example, I can spin up an authority site in a particular niche and have 50-100 product reviews (50-100 different products) posted, indexed, and ranked inside of a month and I can do it without any manual backlinking whatsoever.

Total Cost? $12 for the domain + hosting
Total Time Investment? 4 Hours to setup the site & 1 hour per day for posting reviews.
The Result? Tons of laser-targeted traffic to a site that converts.

So, in under 40 hours, I can spin up an authority site that will:
- stand the test of time
- rank well for dozens of products
- produce good conversions
- generate repeat visits
- get traffic from other sites referrals
- get organic backlinks from sites like woot, slickdeals, fatwallet, etc
- not require me to spend any time on manual backlinking activities
As far as I'm concerned, it's a no-brainer.
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DANMYSON

12 years ago

Originally Posted by wolfmmiii

underwaterdigitalcamerasforsale.org -VS- camtech.com

Answer the 5 questions below honestly:

All things being equal,

Which site are you (as a regular user) more inclined to pull your credit card out for?
Which site are you likely to remember?
Which site are you more likely to take seriously?
Which site are you more likely to return to at a later date?
Which site are you more likely to tell your friends about?

Come on folks, this stuff isn't hard....

Simple, BOTH. One sells, discusses, reviews etc my chosen product. One is likely to be a store that is not product specific, yet may well have the underwater digital camera I am looking for. Chances are (in the customers mind), the small guy may well be able to offer a better price or more customer friendly service.
I have already stated, if that long tail emd chooses to stuff adsense everywhere and some spun rubbish, then Panda, Penguin, Incredible Hulk etc can all rip into that site. A marketer would most likely sell affiliate amazon cameras through the site that are related to the exact match. The customer gets exactly what he/she is looking for. How can that be bad? That is precision marketing at its best for goodness sake. If someone has typed in a key word that long, they obviously want a specific product. Why should a massive brand, that sells cameras, maybe with a minute range of underwater digital cameras get preferential treatment? As long as google throws out the thin adsense/affiliate link rich garbage, they will not have a problem with keyword relevant sites, as that is the purpose of a search engine. To find you sites relevant to your search term/s.
Why should I as a marketer/online store/blogger, be stepped on by a giant conglomerate because I have researched a niche, found a keyword that is heavily used, then bought a domain with that emd? That is good marketing. maybe the "big brands" better learn how to market properly before whining to google that all these lowly no ones are taking their business and advertising space with their efficient and well researched marketing.

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VHSEOMike

12 years ago

EMD should be given priority because Google might give you something extra if you have EMD. I still use EMD, and I am doing well.

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fin 12 years ago

I hate EMD's. I don't even click on them these days.
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promo_guy

12 years ago

Don't agree with the EMDs don't matter. Pussies? lol, too funny.

One of my EMDs IS a brand name....MY brand name! Great alexa, great PR, earns me...well, let's say it's doing well.

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BlackVoid

12 years ago

They are getting nailed actually if new unless built up well. Put all your legal jargon in the site (disclaimers etc) as keyword exact sites w/low time on site are dead.....or damaged at least more than usual.

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ownergolan

12 years ago

Basically only for lower fruits hanging, because the tougher the niche, its more likely not to have an EMD available.

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mushget

12 years ago

I love emd ,Its easy to rank.

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jobykjoseph10

12 years ago

Now a days people wont click on EMDs

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MatthewWoodward

12 years ago

On one hand I do believe that Google may well punish EMD sites that are obviously registered for ranking purposes, such as www.howtogetpregnant.com

On the other hand, a lot of businesses use EMD's and so forth which might be enough to stop Google taking action.

What I have decided to do is the best of both words, if im trying to rank for 'blue widget guide' I would register something like 'the blue widget guidebook'

It still contains the keyword but not exactly

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lossman29

12 years ago

Originally Posted by MatthewWoodward

On one hand I do believe that Google may well punish EMD sites that are obviously registered for ranking purposes, such as www.howtogetpregnant.com

On the other hand, a lot of businesses use EMD's and so forth which might be enough to stop Google taking action.

What I have decided to do is the best of both words, if im trying to rank for 'blue widget guide' I would register something like 'the blue widget guidebook'

It still contains the keyword but not exactly

Exactly. Google is cranking down on EMDs like these. I am 100% sure that in the near future, with these slew of G updates happening, EMDs will be losing value and be replaced by brand name sites and semantically related sites.

Yes, EMDs have value right now. No denying that. However, judging the direction in which Google is heading with their emphasis on diversity and social media presence, EMDs are going to lose value, especially if you're looking to build an authority site for the long run with a good content base.

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gl24

12 years ago

Only if I want to rank in the SERPS for that keyword. If I'm doing offline marketing or getting traffic from anywhere else I don't use an exact match domain.

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mattverick

12 years ago

If the site you are going to build is a niche website, mainly monetized with ads or affiliate products, then go with EMD or EMD+suffix or prefix+EMD.

Instead, if you want to create a more authoritative site, then create a memorable name, brandable and if I can give you my opinion, it has to be less or equal to 10 letters (no hyphen).

Hope it helps

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DANMYSON

12 years ago

Sorry, rant mode!!!!

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DANMYSON

12 years ago

I am not fighting google. They aren't going to stop indexing by emd or they will lose massive business. They need smaller business.
As far as I am aware google wants good search related content, and no crappy backlinks. Pretty simple. An emd helps to index the site.

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wolfmmiii

12 years ago

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Chrisbroholm

12 years ago

The original post is a bit too open for the question to be answered YES or NO. If your business is building smaller sites, then obviously EMD still carries a lot of inherent and asset value.

If you are building an authority site the EMD is almost irellevant. I'd much rather have a memorable site name that people could type in directly.