Website re-design, SEO consequences???

1 replies
  • SEO
  • |
Hi

My company is now working on redesigning the website and we have recently put a lot of effort to improve our SEO and PageRank.

How do I go about maintaining the same ranking? Obviously I will make sure that the used metadata will be the same as on the previous one but how will uploading the new site affect the organic search?

Another thing is blogs... we have a lot of blogs which I will have to copy and pase to our new site. Due to the design approach we chose we won't be able to use any of data migration tools/plugins/modules. I am scared that google will not like the fact that the content has been copied and pasted and treat it as content theft...

Our old site is in Drupal 6 and the new will be in Drupal 7 it that helps.

Thank you all in advance for looking into this and for the possible help you might be able to offer.
#consequences #redesign #seo #website
  • Profile picture of the author MikeFriedman
    Originally Posted by rihsatnum View Post

    Hi

    My company is now working on redesigning the website and we have recently put a lot of effort to improve our SEO and PageRank.

    How do I go about maintaining the same ranking? Obviously I will make sure that the used metadata will be the same as on the previous one but how will uploading the new site affect the organic search?

    Another thing is blogs... we have a lot of blogs which I will have to copy and pase to our new site. Due to the design approach we chose we won't be able to use any of data migration tools/plugins/modules. I am scared that google will not like the fact that the content has been copied and pasted and treat it as content theft...

    Our old site is in Drupal 6 and the new will be in Drupal 7 it that helps.

    Thank you all in advance for looking into this and for the possible help you might be able to offer.
    Metadata is useless for SEO, so no worries there.

    You could let the old blogs deindex for awhile and then move posts to the site.

    The biggest thing you need to worry about is maintaining the URL structure and internal links. If you do that, your rankings should be relatively unaffected.

    If all of your content is changing, linking, and URL structure, you will probably see a significant drop initially. If your changes are improvements though over the old design, it will come back.
    Signature

    For SEO news, discussions, tactics, and more.
    {{ DiscussionBoard.errors[6535263].message }}

Trending Topics