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How many Campaigns do You Manage in PPC?

by awbarton222
7 replies
  • SEO
    • |
Just curious what the avg # of PPC account you manage at once?

How many clients does one member at PPC Agencies handle at once?

I work for a franchise and handle about 40...i feel it's very overwhelming at some points and feel I need help!

Thanks!
#campaigns #manage #ppc
  • Profile picture of the author tryinhere
    I do not think it is about the number of clients but probably more the size of those accounts, If your saying that you feel like you need help, then your best talking with the franchise itself and maybe asking if you can scale down a little.
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  • Profile picture of the author dburk
    Hi awbarton222,

    If you have 40 accounts per person then you are able to dedicate around 4 hours per month, per account. That comes to about 1 hour per week per account. If you ask me that is way too little time to properly manage an account if you are a full service agency, unless you have some very sophisticated tools and ancillary services.

    I suppose it is possible to do that if you also have an automated bidding system that is already fine tuned and tweaked, and you have outsourced ad writing and testing services, and outsourced analytic analysis and reporting and you are simply managing the teams that work on these accounts. However, if you are doing those tasks yourself, you are really doing harm to your clients through systematic neglect.

    At my agency we have teams of specialists, one person analyzes the competition and creates a marketing plan and supervises the implementation of the overall marketing strategy. Another person researches keywords, the ad competiton, and clients website, and then writes ads and uploads ad groups to the account. Another team will manage the bids using automation, while monitoring and tweaking bidding rules. And yet another team will setup tracking, testing and analyzing results, make recommend changes to the strategies, and produce reports for staff and clients, then there is the billing dept that produces invoices and monthly reports for clients, and the creative staff that provides graphics for the image ads.

    I think the bottom line is how well does your system produce results for your clients, Are you helping your client dominate their industry? Are you capturing a leading market share for your client? Are you squeezing out the weaker competitors? If you are not doing these things, your competitors' clients will be squeezing out your clients.
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    * Get Results - Outsource Your PPC Management |
    *     Don Burk Advertising & Marketing - www.donburk.com

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  • Profile picture of the author PatrickLSO
    If they are new, 40 is ridiculous. Older PPC campaigns need less attention. They have already been tweaked like crazy. You just go and check every once in a while instead of 4 hours every day.

    But to answer your question, I manage about 10. All my own though, so I am deeply invested in them.
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    • Profile picture of the author dburk
      Originally Posted by PatrickLSO View Post

      If they are new, 40 is ridiculous. Older PPC campaigns need less attention. They have already been tweaked like crazy. You just go and check every once in a while instead of 4 hours every day.

      But to answer your question, I manage about 10. All my own though, so I am deeply invested in them.
      Hi PatrickLSO,

      I guess it is all relative to the size of the clients ad budget. With 10 accounts, you can spend an average of 48 minutes per day on each account, assuming that all you do is manage PPC campaigns, and work a 40 hour week. That is certainly adequate for accounts with small ad budgets. However, larger ad budgets will need more time to manage properly.

      If your client has a small Ad budget then you must limit the time spent to keep the fees in proportion the ad budget. It is important to invest the optimal amount of resources to achieve the highest profit possible. Too much spent on managing a small budget will reduce total campaign profit. Likewise, too little spent managing a larger ad budget will waste the ad investment unnecessarily. Everything must be in a sensible proportion, else you are not able to achieve maximum profits.

      If your average ad budget is 7 figures annually then you may need more than one person per account. If you average account is 6 figures, you will need about one person for every 1-10 accounts, depending on the actual budget size. If your average ad budget is 5 figures then you will need about one person for every 10 to 25 accounts. As I indicated in my previous post you can stretch this a bit farther by automation and outsourcing certain tasks to 3rd parties, but you will not be able to effectively go much beyond these numbers without outsourcing, or neglecting your accounts.
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      * Get Results - Outsource Your PPC Management |
      *       Don Burk Advertising & Marketing - www.donburk.com

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  • Profile picture of the author Lucid
    It's not the number of clients but number of ad groups. I had a client with over 100k items once, each with their own group plus thousands more groups of other clients. Software helps in making heads or tails of it all, essential really.
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    • Profile picture of the author waltiti
      Hi guys, Im starting in this business.

      And I have a contract to sign with a company that pay me $1550 for 60hs of work a month ( like $25 an hour, Im in Florida) and they will give me a maximum of 6 account. Is like 10hs per account a month.

      I don't know how many adgroups per account, or if they are new to create, or already created and need some tweaks. May be, also, I need do some social media.

      I know are a lot of variables in ppc management...

      But, if we think the accounts are medium or average size.

      What you think.? Some advice on the deal could help me like:

      @ the payment is good.? How you charge/estimate for this when you work as freelance / contract.?

      @ is possible handle 6 accounts with 60hs a month.?

      @ can you give me an example of samll, standard an larg account ( #of text ads,# of adgroups, # keywords, etc.)


      Thanks a lot for the help in advance....

      Walt
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  • Profile picture of the author challanger
    As per my short knowledge. Should not handle more than 4 medium sized campaigns.

    dburk
    I guess it is all relative to the size of the clients ad budget. With 10 accounts, you can spend an average of 48 minutes per day on each account, assuming that all you do is manage PPC campaigns, and work a 40 hour week. That is certainly adequate for accounts with small ad budgets. However, larger ad budgets will need more time to manage properly.
    I agree with you on this. campaign size matters a lot.
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    Abdul Wahab
    Sr. Internet Marketer
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