Panda Recovery - Case Study

by 12 replies
15
Didn't see this posted.

It's a very good read! Even if you haven't been hit, take it as a guide of what not to do.

http://www.searchenginejournal.com/t...e-study/45683/

If you couldn't figure it out from the screenshots, the site is actually babymed.com.

Interesting that it can pull in over 50,000 visits per day in a very competitive space (pregnancy & babies) and do it with less than 200 root linking domains and a PR of 4. Goes to show that folks need to lower their obsession with external links and focus more on content and the long tail.

The site is still in need of alot of work though. It's still too ad heavy. There's still too many links per page. And frankly it's still flipping ugly and poorly designed ...especially if you compare it to its competition like babycenter and whattoexpect. My wife spent hours on babycenter when she was carrying last year.
#search engine optimization #case #panda #recovery #study
  • Excellent. Thanks. That long tail IS powerful
  • Pretty interesting case study considering they didn't really add much content and didn't add many backlinks.

    They just sped up the site, made internal linking better, and de-cluttered everything.
    • [1] reply
    • They added content to about 100 target SEO pages out of 10K+ pages on their site.
  • Can you explain what a long tailed keyword is???
    • [2] replies
    • Quick example:

      "the best exercise program for weight loss" instead of just "weight loss."
    • Keywords can be separated into three types:

      "fathead" - high volume keywords, but there are few of them. Usually one or two words long.
      "chunky middle" - lower volume, but there are a bit more of them. Sometimes two or more words
      "long tail" - most keywords are long tail. something like 70% of all keywords are.

      Picture it like this dinosaur, where the length of the "head", the "body" and the "tail" represent the volume of search keywords.




      And then there's another class of keywords which you can probably classify as long tail, but they are unique in that they are completely never before seen combinations of words. That is, searches that were never performed before. Google says that about 20% of their daily searches are combinations of words that they've never seen before.
      • [ 1 ] Thanks
      • [1] reply
  • Read this yesterday, and yes, it's a VERY good read.
  • Banned
    [DELETED]
  • The site is still utter shyte design wise and i can only imagine what it was before. The top adsense block "conveniently" covers the submenu; there's adsence, chitika, infolinks and what not. User experience my eye. How can anyone find anything there is beyond me. What a mess. But pulling in 50,000 a day...
  • Banned
    Lol, that site (babymed.com) is still spammy with all the Ads. Looks like they signed up for every affiliate program that would accept them.

    I'm sure they could dump +50% of those Ads & still earn about the same money. Ha, ha, that just looks like crap, the more I look at their pages, the more I laugh.
    • [1] reply
    • Looks like its a CPM network + Adsense + Infolinks + Chitika. I also can't see how running all four can be worthwhile.
  • Site is certainly stuffed! But theyre still making it getting crazy amounts of traffic. Site owner is probably pretty happy right about now.
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