Optimum post length for SEO?

3 replies
  • SEO
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I have a blog and my post lengths tend to be around 250-400 words, mainly because I think people tend to drift off after they have read 400 words, no matter how interesting the topic - but I read somewhere that a longer post may be better for SEO. Any thoughts on this?
#length #optimum #post #seo
  • Profile picture of the author Blue445nm
    Originally Posted by Menzieshunt View Post

    I have a blog and my post lengths tend to be around 250-400 words, mainly because I think people tend to drift off after they have read 400 words, no matter how interesting the topic - but I read somewhere that a longer post may be better for SEO. Any thoughts on this?
    Keep it natural meaning don't always go for 250-400 word posts. Do a 1,000 post or a 2,000 post every once in a while or a 500 word post even
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  • Profile picture of the author Mosa
    For our niche sites we build articles with at least 500 words. Our main article has 1000.
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  • Profile picture of the author yukon
    Banned
    I have plenty of ranked pages with a short description as text, so I know for a fact based on my own pages, the amount of text on the page is irrelevant for ranking a page in the SERPs.

    Don't get me wrong, longer text on a page does have a few advantages, examples:
    • Jumplinks listed in the SERP description.
    • Ranking multiple keywords per individual page.

    Personally I like the advantage of breaking up long pages of text into a series of related pages, I can squeeze 2x the SEO out of a 1,000 word text by having a series of 500 words x 2 pages, then internal link the 100% related pages with each other.

    All depends on what your trying to accomplish, there's more to SEO than simply ranking the page, CTR is also important.
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