Ten Unnatural Link Building Tactics You Must Avoid at all Cost

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  • SEO
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I have posted this on my official site but decided to share it with this community.

Since the panda and penguin updates a lot of things have changed when it comes to SEO. Almost all the link building tactic we know was labeled WRONG, article marketing, paid links, mass blog commenting, blog networks, directory submission name it. Today am going to briefly explain some of the few unnatural link building tactics as well as possible options. Read on.


1. Anchor - The main reasons we all build link is to increase our ranking for our target keywords. Nothing makes a link building tactics looks so unnatural like focusing your anchor on one or a few keywords.
Google knows that natural link building can never target one keyword. For instance if you have a good content on your blog or published on a high article directory, people are very likely to re-publish it on their own site and using your anchor as it is, make use of the brand name or URL. In the nutshell, when you are doing SEO always diversify your anchor text as well as utilize the URL itself.


2. Paid Links - I know you might be wondering why this is WRONG. Well if you have to pay to get links then it’s unnatural. What Google want you to do is to have great content and get it on a few high places where it can be naturally syndicated.


3. Blogroll and Footer Link - The reason why blogroll and footer link is WRONG is because the links comes from the last part of the site which makes it hard or unnoticeable by the search engines and above all it makes the link appear inferior. Normally, website coding begins from Header, Menu, Sidebar, Content and then footer. Having your link in the content/top of a site tells the search engine how important your site is and will be crawled easily.


4. Simple Web Directory Links – If a link is easy to get then there is a high chance that it would link to a bad neighbor especially directories that are auto-approve. Directories that review your content or link before publishing it are very likely to have a clean system.


5. Blog Comment - A lot of people are conversant with (SPAM) mass blog commenting for back link. This is not only annoying for blog owners but it can go uncontrollable if the right step is not taken. This kind of links can send your site down the drain. Blog comment is a great way to get back links and blog owners love to see new comment that is related to their post and very likely to approve it when done correctly. Instead of spamming, simply find a few list of blogs related to your niche at Drop My Link - Find sites to create backlinks on and manually leave a related comment, you will enjoy traffic as well as quality back links that will catapult your ranking.


6. Link Exchange - It is not uncommon to see site offering link exchange services having a resource pages, sites of interest, link exchange request or something similar on their site where interested people can buy. Google greatly frown upon this kind of link tactics and it can get you penalized. Rather than buy this kind of services, it is more SEO wise to individually find sites in your niche and request for link exchange.


7. Content Spinning - Google has been fighting content farm for quite some time now. Writing one content, spinning it into hundreds of copies before distributing it to thousand of article directories and private article networks only provides low quality link. What I recommend here is to write one great content in a topic that will be almost impossible not to read and syndicated, give the content to your blog first then a few guest blogs and top article directories or press release. One of the reasons why you need quality content and also have to give it to directories is because there is a likelihood that it will be syndicated and a link back to you which means POWER to your site.


8. Social Networking - Services like KnowEm makes it easy for folks to create hundreds of social networking site and then spam them. Truth is, you are not going to get any SEO value from this except maybe if you are trying to cover up a reputation issue for your website or product. One good discovery that you must know and lots of people don’t accept is, Google uses social networking to a high degree for SEO. A close examination of Open Site Explorer shows a spot for Facebook Likes, Shares, Tweet, Google + in your back link campaign.
Take the time and setup a good social networking presence for your site in the top social networking sites. A simple tweet of your latest blog post can lead to another re-tweet and webmasters finding your content as well as give you a link back.


9. Focusing on Do Follow Links Is WRONG - This is just another signal that tells the search engine what you are doing is unnatural. Funny enough, there are still a lot of people that only insist on do follow links and nothing more. This can bring about Google dance and also drop in ranking in every new Google update. Always insist on Do and No Follow, it counts.


10. Social Bookmarking - This isn’t a bad idea except for the fact that there are lots of tools and cheap services out there that will bookmark a site to hundreds of social bookmarking sites. Just like the directory case when social bookmarking is not moderated there is a high tendency that bad neighbors can link to them which can bring down your site. It is more beneficial to use top popular social bookmarking sites and create a great profile, build relationship with your users and post variety of links.


I rest my case here.


To all We Success,
John
#avoid #bad seo #building #cost #link #tactics #ten #unnatural #unnatural link building #unnatural seo
  • Profile picture of the author nik0
    Banned
    Nothing wrong with paid links, that would mean that we also should quit buying expired domains as that's just a different way of buying links but comes down to the same. Take Yahoo for example, they charge $300/year for a paid listing, Google ain't gonna beat you up for that. Okay bit extreme example but nothing so effective as paid links, just make sure the rest of the profile looks natural enough.

    Nothing wrong with link exchange when you do it with people in the very same niche. Google won't punish you for that, even better would be a 3 way link exchange.

    For the rest I kind of agree indeed.
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    • Profile picture of the author johnben1444
      Originally Posted by nik0 View Post

      Nothing wrong with paid links and blogroll links, that would mean that we also should quit buying expired domains as that's just a different way of buying links but comes down to the same.
      Nothing wrong with buying links if done by a prof.

      For the case of blogroll, i stand adamant on that. It's not going to be effective if mainly because the link is situated in the footer, the very bottom of site coding. Google has taken that into consideration.

      Take Yahoo for example, they charge $300/year for a paid listing, Google ain't gonna beat you up for that. Okay bit extreme example but nothing so effective as paid links, just make sure the rest of the profile looks natural enough.
      The truth is, Google can not detect if a link is paid, whether Yahoo or any site. The downside is when a lot of this links are AA, there is a good chance that the host will be linking to a bad neighbor sooner or later and that will as well affect you.

      I got a few response from people who want to know if their competitor use a bad link on them what would be the consequences, the basic truth is, if you have been playing natural whether manually or with tools, you will not be affected by the bad site otherwise everyone can simply pull down a competitor to secure the first place. The good vote you have and continue to maintain will clear you from implications.

      Nothing wrong with link exchange when you do it with people in the very same niche. Google won't punish you for that.
      That was exactly the point i made, if done in the similar niche.
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      • Profile picture of the author nik0
        Banned
        Originally Posted by johnben1444 View Post

        Nothing wrong with buying links if done by a prof.

        For the case of blogroll, i stand adamant on that. It's not going to be effective if mainly because the link is situated in the footer, the very bottom of site coding. Google has taken that into consideration.
        I've seen less results with footer links, but blogroll links still work great, just make sure you vary it up indeed, but even site with large amounts of blogroll links still rank insane well. Manual reviews are always a tough thing though.


        Originally Posted by johnben1444 View Post

        The truth is, Google can not detect if a link is paid, whether Yahoo or any site. The downside is when a lot of this links are AA, there is a good chance that the host will be linking to a bad neighbor sooner or later and that will as well affect you.
        People have been saying that for a long time that you don't want your link next to one that links out to a bad neighbourhood, actually I don't believe it cause I only heard people saying it but never backing it up with any data. Do you have a link for a case study on this matter? I mean just because many people say it doesn't mean that it's the truth, that's how I approach SEO, never believe anything without trying it yourself first. I think everyone should approach it in that way, falling an standing up is the best learning curve.

        Originally Posted by johnben1444 View Post

        That was exactly the point i made, if done in the similar niche.
        Okay, missed that point.
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  • Profile picture of the author bradudan
    Man you are talking bull**** .. Paid links and private networks works even better than before.
    Social links are almost got almost instaneously effect.

    What i agree with you is only points :1,4,5,6,7 and 9 .

    The other ones i might say that is very wrong. And i have lots of experience in link building.
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  • Profile picture of the author MikeFriedman
    Originally Posted by johnben1444 View Post

    2. Paid Links - I know you might be wondering why this is WRONG. Well if you have to pay to get links then it’s unnatural. What Google want you to do is to have great content and get it on a few high places where it can be naturally syndicated.
    Show me any proof of a site getting hit because of paid links. I haven't found any. Matt Cutts has stated that two of the directories Google trusts the most are the Yahoo Directory and BOTW, both you have to pay to get into.

    Originally Posted by johnben1444 View Post

    3. Blogroll and Footer Link - The reason why blogroll and footer link is WRONG is because the links comes from a last part of a site which makes it hard or unnoticeable by the search engines and above it all it makes the link look inferior. Normally, website coding begins from Header, Menu, Sidebar, Content and then footer. Having your link in the content/top of a site tells the search engine how important your site is, it will be crawled easily
    While I am not a big proponent of blogroll and footer links, your reasoning on this is all wrong. It has nothing to do with the ability of the search engines to crawl the links. It has everything to do with a an easily picked up on footprint. On the other hand, there are some sites with fantastic rankings in really competitive niches that use a lot of footer links with no problem.

    Originally Posted by johnben1444 View Post

    5. Blog Comment - A lot of people are conversant with (SPAM) mass blog commenting for back link. This is not only annoying for blog owners but it can go uncontrollable if the right step is not taken. This kind of links can send your site down the drain. Blog comment is a great way to get back links and blog owners love to see new comment that is related to their post and very likely to approve it when done correctly. Instead of spamming, simply find a few list of blogs related to your niche at Drop My Link - Find sites to create backlinks on and manually leave a related comment, you will enjoy traffic as well as quality back links that will catapult your ranking.
    Personally, especially depending on what kind of SEO you are doing, I would stay away from blog commenting. If you are doing SEO for a real business and not some little MFA site, it looks spammy as hell (I don't care how relevant your comment is) when you build backlinks with blog comments. You are doing nothing to enhance the reputation of the business.

    Also, blog comments are one of those things that are extremely easy to recognize in the code of a webpage. I am shocked that Google has not yet made a tweak to their algorithm to just completely ignore blog comment links. I'm sure it is coming someday though. If you are relying heavily on these kind of links, and what I'm saying does happen, your rankings are going to plummet.

    Originally Posted by johnben1444 View Post

    8. Social Networking - Services like KnowEm makes it easy for folks to create hundreds of social networking site and then spam them. Truth is, you are not going to get any SEO value from this except maybe if you are trying to cover up a reputation issue for your website or product. One good discovery that you must know and lots of people don’t accept is, Google uses social networking to a high degree for SEO. A close examination of Open Site Explorer shows a spot for Facebook likes, shares, tweet, Google + in your back link campaign.
    Take the time and setup a good social networking presence for your site in the top social networking sites. A simple tweet of your latest blog post can lead to another re-tweet and webmasters finding your content as well as give you a link back.
    The part I bolded I completely disagree with. Find me one site in a competitive niche that is ranking based on its social media presence. Social media can help get things crawled faster. It can be great for keeping in touch with customers. If people like something you share and share it elsewhere, giving you more backlinks, that's great. Other than that, social media is not playing a significant factor in rankings.
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    • Profile picture of the author johnben1444
      Originally Posted by MikeFriedman View Post

      Show me any proof of a site getting hit because of paid links. I haven't found any. Matt Cutts has stated that two of the directories Google trusts the most are the Yahoo Directory and BOTW, both you have to pay to get into.
      Google can not detect if a link is paid or not but the chances of getting bad link is high when you get links from sites auto-approve which are usually FREE.

      While I am not a big proponent of blogroll and footer links, your reasoning on this is all wrong. It has nothing to do with the ability of the search engines to crawl the links. It has everything to do with a an easily picked up on footprint. On the other hand, there are some sites with fantastic rankings in really competitive niches that use a lot of footer links with no problem.
      Without taking any look at it, i can tell you categorically that those site using blogroll and ranking high have links from various other good sources. So blogroll becomes a secondary issue to it's high ranking.

      The part I bolded I completely disagree with. Find me one site in a competitive niche that is ranking based on its social media presence. Social media can help get things crawled faster. It can be great for keeping in touch with customers. If people like something you share and share it elsewhere, giving you more backlinks, that's great. Other than that, social media is not playing a significant factor in rankings.
      Well, i really don't have concrete prove on this but social network has a strong place in SEO. Just remember, there are lots of ways to build link and using a few variety still does the job perfectly Mike.
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      • Profile picture of the author MikeFriedman
        Originally Posted by johnben1444 View Post

        Google can not detect if a link is paid or not but the chances of getting bad link is high when you get links from sites auto-approve which are usually FREE.
        I'm not talking about any free links. I'm talking about you claiming that all paid links are bad.

        Originally Posted by johnben1444 View Post

        Without taking any look at it, i can tell you categorically that those site using blogroll and ranking high have links from various other good sources. So blogroll becomes a secondary issue to it's high ranking.
        You might think that, but you would be wrong. Blogroll and footer links can work just fine.

        I wouldn't use them only because a site may not survive a manual review if it ever happened, even though the chances of a manual review are slim to none.

        Originally Posted by johnben1444 View Post

        Well, i really don't have concrete prove on this but social network has a strong place in SEO. Just remember, there are lots of ways to build link and using a few variety still does the job perfectly Mike.
        With no proof to back it up, it is nothing more than a guess then.

        People go on and on about how you have to use all kinds of different link building methods. It has NEVER been that way and it is not today. I have done experiments in the past and ranked sites using nothing but one form of links. In the past, I could blast a site with nothing but profile links and rank it. I've done it with nothing but articles at article directories. I've done it with nothing but blog comments. This whole notion of needing a variety of different types of links is crap.

        People around here seem to think that Google has some checklist they are checking off to make sure you have blog comment links, directory links, profile links, forum links, guest posts, etc. You just need good links. Period. End of story.

        Now, I happen to get those good links from a variety of methods and sources, but it's not because I am trying to meet some imagined need for a variety of link methods.
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    • Profile picture of the author Fraggler
      Originally Posted by MikeFriedman View Post

      Show me any proof of a site getting hit because of paid links. I haven't found any. Matt Cutts has stated that two of the directories Google trusts the most are the Yahoo Directory and BOTW, both you have to pay to get into.
      I think text-link-ads.com caused some grief for its customer base a few years ago. Customers had to insert a block of code to talk back to the TLA server. Pretty silly actually. :p
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      • Profile picture of the author MikeFriedman
        Originally Posted by Fraggler View Post

        I think text-link-ads.com caused some grief for its customer base a few years ago. Customers had to insert a block of code to talk back to the TLA server. Pretty silly actually. :p
        Ok. I should have been more specific. Paid links without some incredibly stupid footprint or neon sign pointing to them saying, "Hey dumbasses! I bought these links!"
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  • Profile picture of the author lovboa
    Banned
    Links that are hard to get will usually be of high quality- that is a really good point.

    Unfortunately, many of the links that are hard to get are only able to be sought by paying for them.

    Like a pr 6 authority site owner ranking high in your niche...you ask him/her..."Can you link to my site?"
    ---no response or declines your request.

    You ask him/her ..."Can I advertise/put a link on your site for $xx.xx/month?"
    ---Sure!
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  • Profile picture of the author nunugenius
    is using high pagerank blog comment still effective, because my blog get penguin update with this method, but in my high pr blog comment I use a lot of exact anchor text and focusing on dofollow pattern


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  • Profile picture of the author DizenSounds
    Those are good but as Mike said you typically dont have to be worried about paid links.

    Paid links work and that's why google keeps cracking down on service providers, let's face it. there's not much that they can do. The only time you'll have an issue with paid links is if you over do it and or/get caught.

    Be smart about it and you don't have to worry about it. It's when you spend $xx,xxx/mo. is when you need to start being a little concerned with paid links.

    Just make everything seem natural these days, thats really the only 'trick' about it.
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  • Profile picture of the author krestup
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    • Profile picture of the author johnben1444
      Originally Posted by krestup View Post

      Thanks for share this unnatural link building tactics, i will like you to also share with us good natural link building tactics
      Pls read this entire thread once again, I clearly state the possible options to implore. Other members are also voicing their opinions which is a good thing, things like this is meant to sharpen up the brain and to know what works and what doesn't work from real users experience.

      Go through the entire thread carefully and you will find the answer to your question.
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  • Profile picture of the author marketwarrior06
    Banned
    Its the best sharing ever. i the people who are spending a lot of money for there sites just to outsource the works should read the article.
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  • Profile picture of the author syedmuntajib
    Valuable Post and case study. There has been many discussions on the same after the recent panda update. So we shall try to catch these points and start working hard again.
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  • Profile picture of the author bradudan
    John i have my own private network and sell footer and blogroll links for years with marvelous effect in Serps.

    But i might say that my network has very different websites , buit an different structures with very good unique content. They are old and high pr domains, and they are "private" .

    Google is smart but not that smart as somebody thinks.

    I also use unique articles on some different edu blogs , and my own blogs ( 60 ) and o f course every single article i submit to high authorurhy 200 different social networks like : digg, Linkedin, Twitter, Delicious..etc

    That is a very good strategy believe me....very Penguin and Panda safe.
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  • Profile picture of the author Michael Nguyen
    Fact of the matter is, if you're in an industry that's very competitive, and providing you want to actually deliver results, you HAVE to buy links. PERIOD.

    Too many people come up with complicated theories on how Google works which is a waste of time.

    Link building is simple. Get good strong links from websites which have history itself and a high amount of linking domains.
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    • Profile picture of the author nik0
      Banned
      Originally Posted by Michael Nguyen View Post

      Fact of the matter is, if you're in an industry that's very competitive, and providing you want to actually deliver results, you HAVE to buy links. PERIOD.

      Too many people come up with complicated theories on how Google works which is a waste of time.

      Link building is simple. Get good strong links from websites which have history itself and a high amount of linking domains.
      Well said, it's as simple as that!
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  • Profile picture of the author Mike Anthony
    I know. I am getting even meanier and more pessimistic as I age but who else is just sick and tired of posts and threads that just have no evidence to back up their statements, test results or ideas?

    By the time a number of post count people or others who have no clue come in and say - "wow great study" or "thanks for the great post" it must be next to impossible for newbies not to end up "learning" something that is just pure nonsense.

    This section of the board is just so junked up now if anyone thinks you can learn SEo through all this you are just kidding yourself.
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  • Profile picture of the author smodha
    There's nothing 'Unnatural' about Blog Comments. If you spam blogs with automated software then your comments won't get approved anyway. All you are doing is wasting your time.

    I automate my Social Bookmarking using Fiverr gigs. The guy uses 20 manual, authorative accounts that I can verify with the reports he sends after each gig. There is a BIG difference between automation and spam...
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  • Profile picture of the author BarryOnline
    I have sites ranking on page one with nothing but paid, do follow links. Google can't detect paid links and you don't need any no follow links, I've no idea where this myth started.
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  • Profile picture of the author sukasarkar
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    • Profile picture of the author johnben1444
      Originally Posted by sukasarkar View Post

      What are the faults with Anchor, Do follow links, and social networking??? then what is actual method that we should use??
      Google care about their user's satisfaction and one way they try to achieve this is by putting a strong fight on webmasters trying to manipulate the search engines in order to get on the forefront.

      The bottom line is, sites that achieve their ranking in the natural/normal is believed to find their way to the top through popular natural votes. Using just one or a few keywords as anchor tells the search engine that your link building isn't natural because there is no way people will republish your content and use one keyword or a few as anchor. Human nature has shown that people are bound to use the URL, brand name or keywords.

      Same is similar for do follow links, getting links from all do follow is a big signal that your link building isn't natural. Natural links combine DO and NO follow. There is no way only webmasters with do follow links will link to a site except if it's unnatural.

      Social networking is great for website SEO when used appropriately unspammed. Any of the top social networking sites will do like facebook, myspace, twitter, google+1 e.t.c. Just ensure you create a real profile and engage your users in real activity. Google use this as a real vote of popularity and your users can republish your content and a link back to your site.
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      • Profile picture of the author RedWaterDub
        I liked reading this thread... thanks for your educated opinions.

        Do blogroll links from a websites sidebar count as just one link to Google or do they count for each page the sidebar (and link) is on?

        And what about paid adsense links? Why is Google allowed to sell links and no one else. That seems like it should be illegal?

        I get confused between paid links and advertising.. I always considered ads on web pages to be paid links. How are they differentiated?

        Do adsense ads or any other search engine ads ALSO help to alter the targeted URL to rank in Googles natural search results?
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  • Profile picture of the author andishm
    No doubt paid links and footer/blogroll links are bad and can flag your site to google red flag alarm for manual review or panelty by any new algoz.
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  • Profile picture of the author Goath
    @ Everybody

    If I would follow these guidelines, it means I must build NO backlinks at all.

    Those are pretty much all the backlink methods that are out there..


    I am testing the footer links right now. And it still works for me!

    Got 392 backlinks just from one website, and it lifted up my website from nr. 58 to nr. 10
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  • Profile picture of the author WarGasm
    How does a brand new site get any links at all if not for blog comments, social bookmarks, directories, or paid links?

    Having great content to get natural links is useless if your site is still on page 1000.
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  • Profile picture of the author John Romaine
    What a load of codswallop.
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