How does Google Recognize Quality in Content?

by 20 replies
23
Does anyone know how Google recognize quality in content that doesn't have any inbound links?

I mean, if you created an astounding article but didn't do any particular off-site SEO - is there a chance to have the article ranked good anyway and what is taken into account by Google then?
#search engine optimization #content #google #quality #recognize
  • I think Google consider many factor, such as good grammar, amount of keywords (something coherent), a proper lenght of an article...and if with just that you can have a good ranking I don't think so

    We must give Google all what they want
  • I would say that they depends on the actual competition and how easily it is for you to be found. It's also important to note that getting good rankings in Google isn't just about the algorithm. There are actually people involved, too. They check for quality based on a pre-determined set of criteria. You need to have a good mix of quality and SEO. I hope that makes sense.

    Joey
  • Banned
    Hi Hi 'It Should Be Easy,'

    Basing it on the situation you gave below, these are the factors that will make Google recognize a good content from the bad ones:

    - keyword's competition level
    As most would recommend, it's best to choose keywords marked with 'Low' to 'Medium' competition (preferably with 2,000 Local Monthly Searches (LMS) if you're targeting local and at CPC of $1.00)

    - keyword density
    We recommend 1% keyword density if you really have to follow keyword density. However, don't force it. Please know we should be writing for humans; more than just for search engines. That 'keyword density' should come naturally as we write along.

    - readability
    Readability means simplicity of words. Unless you're writing an article or a blog about a scientific formula or a NASA-inspired galactic discovery, your readers should not be needing a dictionary or a calculator to understand what you want to put across. Writing short sentences isn't enough. You should also write short words as far as readability is concerned. I'm referring to the Flesch Readability scale. For example, instead of using the word 'explicit,' you'll get a better readability score if you will use this Readability Calculator. There are many online tools that you can use apart from this. Most of them are for free.

    - originality/uniqueness of content
    Please don't get confused with the purpose of content syndication versus the outright copying of somebody else's work.

    - other factors I missed
    This is what other Warriors have said and will be saying.


    I hope this helps.

    • [2] replies
    • The keywords to choose must be those which fit properly, not thinking in that you say
      • [1] reply
    • ^ That! and bounce rate!
      • [1] reply
  • Total originality I would have thought - it indexes yours and there is no other like it that that's a boost surely
    • [1] reply
    • I don't think that is enough
  • Banned
    [DELETED]
  • Time spent on the page and bounce rates etc. are also good indicators of quality content. Most people don't hang around a site that contains gibberish articles, for example.
  • Google considers many factors while checking the content of your website.Factors like keyword density,keyword proximity etc plays an important role.The content of the website should always be unique and good.
  • Didn't we have the same kind of conversation just a year ago? That is, what does Google think is quality? Once they define what is, to them, quality, then they can recognize it (or not).

    Like I said back then, the definition of quality content and what most people here think it is, is very different. Although it appears some people, namely contentwriting360 and Dan Curtis, may have a better idea and mostly agree with them. In other words, I think the community is getting smarter.

    Readability, grammar and spelling are likely factors but there's much more to it. Their definition of quality is much more than that. There are clues all over the place as to what they think of as quality.
  • Why not write quality content for your readers, no for Google? If they like it, they will come.
    • [1] reply
    • Banned
      Very well said, gearmonkey!

      That's the education we've constantly shared with our clients. Write for humans; more than just for search engines. If the problem is the tree, we need to find the 'root' cause and kill it from there. Sometimes, people cut out branches and twigs instead of the roots. Hence, the tree still grows. Same goes to content writing. Let's not worry that much about the positioning of keywords, keyword density, bolding, underlining, and italicizing of keywords. Those can be minor factors that add value to the true definition of quality. The major factor that contribute to the true meaning of quality is (y)our ability to write content that attract readers to read our content and come back for more.


  • In my opinion, quality content is about originality as well as how many people click on your articles and stay there for a while. Grammar is highly important for lot of people and they freak out, if a website is written poorly. Other people wouldn't be bothered at all. I've seen some sites that have poor English grammar but it doesn't affect the readability of the material. I expect that grammar errors don't have as bad an effect as duplicating content would.

    Overall, I doubt that anyone knows for sure how Google judges good content. My suggestion is to do the best that you can to write helpful content. If you are in doubt about grammar, have someone proof read a few of your posts. That way you would get a better idea of what to watch out for when you are writing.

    Best wishes, Carole
  • The algorithm named Panda is designed to check the quality of the content. Namzeet Panda gave this algorithm a brain to do that.
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