Keyword Research (1st Week):
We do all of our keyword research in Long Tail Pro and SEMrush. We are going after only Low Competition keywords. Here's the criteria:
Exact Local Search Volume (ELSV): At least 800
CPC: At least $0.80
Even though we are using these minimums, we want ELSV x CPC = at least 1000. In other words, if the CPC is $0.80, we will only go for it if the ELSV is at least 1250 because 0.80 x 1250 = 1000.
Top Ten Competition Criteria:
We are specifically looking at the strength of the competition for the keyword in the top ten of Google. We are looking for the following:
At least 3 PR 0s
The PR 0's have weak backlink profiles (Less than 20 backlinks according to Long Tail Pro)
Presence of other Made For Adsense or Sniper sites with Exact Match Domains (This is a great sign)
Presence of "Weak Authority Sites". (Many authority sites rank for long tail keywords that they aren't really optimized for, this is potentially a good sign)
On Page Optimization (2nd Week):
We will always prefer Exact Match Domains (EMD)
If EMD is not available we may go for the Partial Match Domain (PMD)
Title is the exact match keyword
Description contains the exact keyword at least once
Keywords in tags include exact keyword, partial matched keywords, and other related keywords
Platinum SEO Pack
CBnet Ping Optimizer
Google XML Sitemaps
1% Keyword Density
Related/LSI keywords sprinkled throughout the article
Keyword in H1
Keyword Bolded once
Keyword in Image Anchor text
Keyword linking back to home page
Keyword linking to an external authority page.
Only one article is used to begin with.
Site is pinged with CBnet Ping Optimizer, Pingler and with 'Quick Index' by ProfitInstruments.
Social Adr - Each Site is submitted for 20 bookmarks
Backlinking (3rd Week):
Backlinking is done with Magic Submitter or by using our VA who builds Software/Pad links.
The campaign will simply consist of Web 2.0s, Article Directories, and Social bookmarks in the first tier. The second tier will have social bookmarks and RSS. This linking strategy will be used for any Partial Match Domains that we have.
VA Link Building:
The VA is building software and inserting links into the PAD file which is then submitted to several software directories. This strategy is used for any Exact Match Domains that we have.
Ranking should take up to 2 months after the backlinks have been added depending on the competition strength of the keyword and whether or not you get an Exact Match Domain or a Partial Match Domain. We've been able to rank as quickly as 1 week though. We expect the sites to earn an average of around $15/month once they are ranked well in the search engines.
That's all for now Folks!
- Josh @ WSOtesters