Amazon gurus - would you use 'cheap' in your keyword/keyphrase

by 10 replies
12
Hi guys,

I have found a keyword 'cheap <product type>' and was wondering whether you stay away from those searching for any cheap products? I can't imagine it would make a difference if you are sending them to Amazon (who are generally the cheapest) and are not bothered about a long term relationship with the customer.

Thanks,

J
#search engine optimization #amazon #cheap #gurus #keyword or keyphrase
  • No but I would use "review" or "product review" after the keyword.
  • Sure. It's a buying keyword
    • [ 1 ] Thanks
    • [2] replies
    • Exactly. If someone is looking for "cheap lcd monitor," it means they're looking to buy something. Even if they're frugal. All you need to do is make sure your content emphasizes how good of a deal it is. Or how much they'd save by ordering via Amazon vs another site. You can even give examples of the price @ other sites, which is something that I've found to work pretty well.
    • ^^^^This. You don't want to use it if you are selling something to someone, but if someone is using it as part of a keyword search on Google, they are looking to buy. So, in other words....a big YES on keyword phrases that use the word cheap.
  • Personally I would prefer something like "affordable" but people searching for 'cheap <product type>' probably do not have a problem with "cheap" and are not associating it with "inferior".
  • The word cheap sounds cheap. I like the word affordable better
    • [1] reply
    • Of course. But if the buyers are searching for "cheap" more than "affordable," I'm going for "cheap."
  • I would definitely try it. Like said above, it is a buying KW. They are interested in buying something, albeit a cheap something. Sell them a cheap something!
  • Absolutely, as already mentioned, that kind of keyword phrase shows buyer intent.

    Let's say the keyword is "cheap DVD player"

    Someone lands on your DVD player review page after searching for "cheap DVD player". You would place an affiliate link to a discount DVD player on Amazon using ether a button or anchor text that says "click here for 40% discount"

    You are leading targeted buyer traffic straight to an offer that they're searching for. It's part of the recipe for converting traffic into cash!
    • [ 2 ] Thanks
  • Banned
    That is some awesome tip you got there Barry!
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