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Amazon gurus - would you use 'cheap' in your keyword/keyphrase

by jodiesmitham
10 replies
  • SEO
    • |
Hi guys,

I have found a keyword 'cheap <product type>' and was wondering whether you stay away from those searching for any cheap products? I can't imagine it would make a difference if you are sending them to Amazon (who are generally the cheapest) and are not bothered about a long term relationship with the customer.

Thanks,

J
#amazon #cheap #gurus #keyword or keyphrase
  • Profile picture of the author GGpaul
    No but I would use "review" or "product review" after the keyword.
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  • Profile picture of the author orpaz191
    Sure. It's a buying keyword
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    • Profile picture of the author JSProjects
      Originally Posted by orpaz191 View Post

      Sure. It's a buying keyword
      Exactly. If someone is looking for "cheap lcd monitor," it means they're looking to buy something. Even if they're frugal. All you need to do is make sure your content emphasizes how good of a deal it is. Or how much they'd save by ordering via Amazon vs another site. You can even give examples of the price @ other sites, which is something that I've found to work pretty well.
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    • Profile picture of the author SEO4hire
      Originally Posted by orpaz191 View Post

      Sure. It's a buying keyword
      ^^^^This. You don't want to use it if you are selling something to someone, but if someone is using it as part of a keyword search on Google, they are looking to buy. So, in other words....a big YES on keyword phrases that use the word cheap.
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  • Profile picture of the author affiliated survivor
    Personally I would prefer something like "affordable" but people searching for 'cheap <product type>' probably do not have a problem with "cheap" and are not associating it with "inferior".
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  • Profile picture of the author gearmonkey
    The word cheap sounds cheap. I like the word affordable better
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    • Profile picture of the author JSProjects
      Originally Posted by gearmonkey View Post

      The word cheap sounds cheap. I like the word affordable better
      Of course. But if the buyers are searching for "cheap" more than "affordable," I'm going for "cheap."
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  • Profile picture of the author PatrickLSO
    I would definitely try it. Like said above, it is a buying KW. They are interested in buying something, albeit a cheap something. Sell them a cheap something!
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  • Profile picture of the author BarryOnline
    Absolutely, as already mentioned, that kind of keyword phrase shows buyer intent.

    Let's say the keyword is "cheap DVD player"

    Someone lands on your DVD player review page after searching for "cheap DVD player". You would place an affiliate link to a discount DVD player on Amazon using ether a button or anchor text that says "click here for 40% discount"

    You are leading targeted buyer traffic straight to an offer that they're searching for. It's part of the recipe for converting traffic into cash!
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  • Profile picture of the author nik0
    Banned
    That is some awesome tip you got there Barry!
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