Can I disclose my ROUGH page views and earnings (people wont be able to guess my cpc)

5 replies
  • SEO
  • |
Hey everyone, really quick question!
I did an article-writing experiment on my blog and I wanted to tell my readers the results.

I would be stating the ROUGH page views and earnings (through adsense) that the articles received...Is this OK?
For instance, (not the actual numbers) I would be saying that the articles received just over 1800 page views and earned a little bit less than $15.

I figured that if I give the exact pageviews/earnings people would be able to calculate my eCPM (against adsense TOS...I think), but would it be ok to give rough figures like I stated above?

Please help, and thanks in advance! I want to follow the TOS, so i want to make sure about it before I post it!
Thanks everyone!
#cpc #disclose #earnings #guess #page #people #rough #views
  • Profile picture of the author Caleb12
    I don't believe this is allowed although I am not totally sure.
    {{ DiscussionBoard.errors[6631279].message }}
  • Profile picture of the author trustumar
    I have no objection.
    {{ DiscussionBoard.errors[6631481].message }}
  • Profile picture of the author asiancasanova
    Go post rough estimates. I don't think that's against their ToS.
    {{ DiscussionBoard.errors[6632730].message }}
  • Profile picture of the author DylanC
    According to their terms and conditions found here: https://www.google.com/adsense/localized-terms

    You can disclose gross payments.

    7. Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. "Google Confidential Information" includes without limitation: (a) all Google software, technology, programming, specifications, materials, guidelines and documentation relating to the Program; (b) click-through rates or other statistics relating to Property performance in the Program provided to You by Google; and (c) any other information designated in writing by Google as "Confidential" or an equivalent designation. However, You may accurately disclose the amount of Google's gross payments to You pursuant to the Program. Google Confidential Information does not include information that has become publicly known through no breach by You or Google, or information that has been (i) independently developed without access to Google Confidential Information, as evidenced in writing; (ii) rightfully received by You from a third party; or (iii) required to be disclosed by law or by a governmental authority.
    {{ DiscussionBoard.errors[6632787].message }}
  • Profile picture of the author mcimicata
    Thanks for the info...Reading that portion of the TOS made me decide to not disclose the page views.
    BUT
    Do you think it is OK to disclose the earnings of the 77 articles that were part of the experiment?
    I know that the TOS say gross earnings, and that the earnings of the 77 articles would only be a portion of my earnings (I have over 800 articles on the site).
    Would that be OK?
    People break down their adsense income by the sites that they have ads displayed on, so I guess that they are not necessarily displaying their "Gross earnings". I want to play it safe, so I figured that I would ask the experts first...
    Thanks in advance!
    {{ DiscussionBoard.errors[6634026].message }}

Trending Topics