SEO Question: Location based SEO vs General SEO

7 replies
  • SEO
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Hi all
I'm new to SEO and currently working on building a marketing business that will upsell SEO (for this I would outsource to have done for my clients). Please bear with my questions on SEO as again I'm new and trying to learn. Of course I'll probably end up using layman's terms below (haha...not up to all the lingo expetise yet )

At any rate, I was thinking this morning, I'm assuming there is such a thing as local SEO vs general SEO? The reason I ask is in thinking of my upsell tactic/structure I would like to offer packages somethign to the effect of (terms used for lack of a better word in this case): Package 1 (Local SEO services) and Package 2 (Regionsal SEO services) and Package 3 (Nationwide SEO)..

Here are my thoughts:
1) Local SEO would have the intent of placing them higher in the Google pages if a customer were to search for their business+location (perhaps doing this for a 3-5 city range)

2) Regional SEO would be similar however expanded with keywords utilizing say 10 city range (or something like that)

3) Nationwide SEO - I couldn't think of a better word while typing this. This would be SEO in general in trying to get a keyword or 2 or 3 (essentially their business) in as high a ranking in Google as possible (without the need to search by location too).

Did this make sense? Do folks here who offer SEO services do things like this? I guess a tiered approach if you will?

Thanks much for all your help!
#based #general #location #question #seo
  • Profile picture of the author SocialExtreme
    Bump it up
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  • Profile picture of the author TheFBGuy
    You are making things complicated, not sure what your question is.

    Local SEO: Ranking your clients or even your own sites "locally" for "local keywords", e.i: dentist in Portland.

    SEO (In general - Global ): General keywords - self explanatory.

    Everything is keyword related. If you want to rank your client for dentist in Portland for the city of Portland, then target that keyword.
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  • Profile picture of the author Charley Brown
    TheFBguy hit it on the head.

    Keep it simple. Local/Regional/Nationwide SEO is too much, and complicates things. Look to see what the competition is offering, and go from there.

    I would offer Local and General (General being standard non-location based keywords)
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  • Profile picture of the author SocialExtreme
    Perfect! Thanks for simplifying it all!
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  • Profile picture of the author John Williamson
    It does make sense. I like to think of localized SEO as things like "chiropractor boston ma" - usually these are easier to sell to clients, easier to achieve rankings, and bring targeted prospects to the client.
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  • Profile picture of the author supertintin1
    Your question does not make sense to me. I think Local SEO are called Local maps and for Local SEO, you need to make citations for your clients local listings. well, I think you need to make some more good packages.

    These packages are not making sense to me then how can these packages make sense to clients?

    I hope you will do some thing better

    Thanks
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  • Profile picture of the author bermuda
    The biggest advantage of using some local terms of city-based keywords is that unlike broad terms that are sometimes like impossible to approach, because of the high number of websites and businesses targeting them, the narrower phrases will help you achieve better ranks faster and in a sustainable style. This reminds me of sticking with long-tail keywords instead of selecting shorter phrases that are consisted of one or two words. Addition of terms to the phrases will make SEO tasks a lot easier.

    If your website has been recently launched and you are just going to prepare a list of keywords to begin writing contents for your website and building links for that, you are highly recommended to choose city-based and local terms because they will take shorter time to generate results and even with a bunch of links your site could appear on front page of Google very fast. After fixing your placements, you will then be able to move towards international and national terms for increased traffic shares.
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