Always use EXACT!

I suggest Exact too. But still if you can't get it then go for phrase.

Most experts recommend Exact.

For basic keyword research, exact is preferred.

However, most SEM experts will also tell you that if you are looking to run a PPC campaign, there is some serious value to broad match.

exact match is the perfect one. Most SEO professionals use exact matches in order to make a report for their clients. Broad and Phrase also include many irrelevant searches, so they are not the best options.