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5,000 Page Views Per Day - Help On Optimizing Adsense Ads

by JamesPenn
3 replies
  • SEO
    • |
Hi Warriors

This month (July) my niche blog should reach 90,000 visitors and 150,000 page views.

I'm making good money with Adsense, but I know I could do better. I have to be careful with my ad placement and the number of ads I show since a lot of my traffic is dependent on my blog visitors sharing my content so I don't want the page to be too ad focused.

I've pretty much set the ads in the positions I want them, but now I want to start testing different ads, such as image vs text, green vs orange headline, border vs no border etc.

I'm wondering what the best way to do this is? In an ideal world I'd be able to create five or six different ads and set them to rotate and then after a few days I'd be able to pick a winner, but as I understand you can't do this? Or can you? Is there a Wordpress plug-in that rotates Adsense ads? Or is there a way to do it in the Adsense control panel? Is it against Adsense TOS?

How do you test one ad unit against another? At the moment I'm creating an ad unit and letting it run for a few days, then creating another and replacing the original and then comparing the CTR a few days later, but I'm sure there is a better way.

Thanks in advance for any help you can offer.

James
#ads #adsense #day #optimizing #page #views
  • Profile picture of the author adsenselive
    James,
    As a longtime follower of your blog I would say that you are best sticking at testing the way you are. I would recommend 4-5 days test per each ad, ideally a full week, as doing it for 1-2 days with one ad then changing will not give you representative data e.g. could be a big holiday elsewhere in the World etc.
    I would recommend text only ads as after testing to death they win out for me everytime, the only time I recommend using graphic only ads is on a games/video site (or any site with lots of other images) where they blend in better than text.
    And speaking of blending always ditch the border as well.
    Hope this helps
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    • Profile picture of the author drum
      I'm by no means an expert with ad sense, but I have started trying to analysis similar data from my reports, things like this one I find quite informative.

      Although this example is quite deceptive because alot of my pages are quite tall, and about half the vertical ad units are below the fold for most people, so my next job is to add a custome channel so I can see the income for each space.
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      • Profile picture of the author drum
        Forogt what I was actually going to say when I posted that :-)

        My point was that I'd always believed text ads were better, but when I look at the report I showed I would suggest that Rich Media is best for the banner ad, and Image for Vertical.

        I suppose to a certain extent every site is different so do your own research and if it works for you, stick with it.
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