Mistake #1 - Prioritising The Search Engines Over Search Users
Most possibly the biggest mistake that you can make is to place more significance on the search engines like google over your site visitors. Search optimisation is amazingly important to the success of your site; nonetheless, this alone will not assist to guarantee you a great conversion rate and profit for your business.
Good search engine optimisation will help to gain you an impressive ranking within the search engines like google, however, it should never be executed at risk of your visitor's experience on your website. Alternatively, you should engage in good off-site and on-site SEO that can assist you to convert larger amounts of traffic into sales and will leave visitors planning to return to your site.
Mistake #2 - Building Poor Quality Backlinks
Using bad quality back links is a definite no-no, particularly considering Google penguin's latest antics. Quality ought to always be put ahead of quantity - therefore, backlinks to inconsequential sites or spammy websites will only do your site more damage than good.
Mistake #3 - Not Doing Your Keyword Research
Well-researched keywords can assist to attract larger quantities of targeted traffic to your website. There is no good in writing about something that is of no relevance to your market or niche, which is why it is important to find out for yourself what keywords and phrases are being most commonly searched for within your market or niche. A good internet marketing servicescompany should be able to assist you in this.
Mistake #4 - Failing To Update Your Website On A Regular Basis
Irrelevant and outdated content on your website will result in rapidly decreasing volumes of traffic and sales for your business - plus, it won't help you to achieve a better ranking with Google. By striving to ensure that your site's content is continually fresh and up-to-date, you can be sure to enjoy a greater conversion rate, an increased ranking with the search engines.