What does a PPC Company Know that I Dont

They know how to test the campaigns to find what is not working so they can alleviate it from your campaign thus making it profitable.

Study your competition and figure out what they are doing right and what they are doing wrong. Try spyfu It is a paid service but has awesome competitor reverse engineering information. Another great resource is semrush

Like I always say--why start from scratch? Let your competition do your homework for you

They also will manage your 10,000 keywords for you since that can be a bit time consuming. You need big budget for that though...

a)what ctr I should target, and how to increase ctr

unless CTR is affecting your bid price or quality of clicks, it really doesn't matter with PPC because you are not paying for impressions

b)how much I should bid on each keyword

I would try to stay under 50 cents

c)what budget to set

$25/day - $50/day to start

d)what position to strive for

depends how much volume you want, but 1-5 works

e)content networks explained

hit me up on Skype to discuss: jon.mac303

f)tips and tricks to maximizing the campaign

again, hit me up on Skype

>> unless CTR is affecting your bid price or quality of clicks, it really doesn't matter with PPC because you are not paying for impressions

Of course it matters. QS is primarily CTR. As CTR increases, so does QS and CPC goes down. It matters as well because you want more clicks. That's the point of advertising, to get more people aware of your product.

>> I would try to stay under 50 cents

Why do people generalize like this? Your bid depends on your goals (ad position, you generally want to be at or near the top) and the market value of a keyword. If you sell insurance for example where bids can be many dollars, bidding 50 cents is not going to get your far. Your ad ranking is based on bid times QS. Even if your QS is 10, you can be sure there are others. If the market for the keyword is a bid of $2 and many of those bid around that amount or more, you'll rarely get above them. In fact, given hundreds of advertisers in this industry, you'll rarely get ads shown. If your QS is lower, good luck.

>> $25/day - $50/day to start

Again, generalization. Budget can be looked at in two ways. You can budget for what you can afford or willing/ready to spend. If you only want to spend $10 a day, budget for that.

But I take the view that you want to maximize exposure. If there are 10,000 searches on my keywords and I figure (or proved) I can get a 5% CTR and the clicks cost $0.25, then I need to budget at least $125. Simple math. Of course, you also want conversions to make a profit so you need to first determine if your offer converts well enough. But once you know you can convert and make a profit, doesn't matter what the budget is, you want to get all the traffic you can.

>> d)what position to strive for

Whatever the data shows maximizes profits. This will normally be the first. You'll maximize click rate (that's why everyone who does SEO wants to be first, same for PPC) but it's also where conversion rates can be higher.

>> e)content networks explained

I explain that in about four pages in my book as well as my tips and tricks. Few people use the CN properly.