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Are press releases still effective?

by STLSEO
37 replies
  • SEO
    • |
How effective are press releases these days? I haven't done any in a while and my clients seem to be doing quite well. I used to submit a lot of them but not anymore.

Do you guys engage in press releases? If so, how much success do you have with them?
#effective #press #releases
  • Profile picture of the author HorseStall
    I don't know that they are as helpful as they once were, but they are fairly cheap and can increase your exposure so I still try to do them on a fairly regular basis.
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    • Profile picture of the author mrsvirtualassistant
      Press releases are a great way to improve brand awareness and boost your popularity online. They can also help you with your SEO efforts by driving quality traffic to your site. Another benefit is the number of backlinks that you will get from a well optimized press release.
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  • Profile picture of the author HD Node
    They'll certainly have an excellent temporary effect whilst they're on the homepages of the submission services you use. And if your press release is picked up by Google News, you'll get a nice traffic spike too.

    As for the long term impact - they're certainly not a silver bullet, but press releases can still be a very valuable part of any backlinking campaign.

    The other nice thing about press releases is that whilst article directories are favouring ever-longer pieces, press releases remain relatively short.
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    • Profile picture of the author Nicole7575
      We spend about 1K on 5 premium PR portals for new ventures. I would say it's a hit & miss, but more hits than misses in terms of initial traction.

      The power of these backlinks seem to diminish gradually over period of time.

      We do NOT do any mass PR submission to tier-2, tier-3 sites
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  • Profile picture of the author admin@subashseo.com
    Yes press releases are still effective. It is an best method to promote your service or products.
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  • Profile picture of the author nasuryono
    Yes, Press Releases are still effective to boost authority links to your sites (through syndication).

    You should use them sparingly though.
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  • Profile picture of the author Ezra Anderson
    From what I've experienced, press releases still seem to give a decent boost to your site's rankings.
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  • Profile picture of the author MatthewWoodward
    Press releases make great tier 1 links and are easy to pass pagerank to with additional tiers of links.

    Just make sure you dont do a huge blast overnight all targeting the same anchor text etc Play it safe!
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  • Profile picture of the author lucasbowen
    They absolutely are. Let me share a quick example with you. This is done low key but extremely efficient.
    1. Got a nice fiverr gig to create 1 PR for my site - $5
    2. PR includes 3 natural links to root domain (but can be anything of course)
    3. Found diff. fiverr gig to syndicate PR - $5.

    Today, about 2 weeks in, I obtain 9290 exact search results against my PR (and 22.3 mio broad but irrelevant). See for yourself. PR title is:

    "new website promises advice for career changing"

    Now is this efficient? Hard to say. Depends on authority level of syndication sites. But to me it's more natural than heavy BL boosting and I have definitely seen huge SERP jumps since.

    Cheers,
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    • Profile picture of the author techseoworld
      As my own experience the Press release are very effective to boos traffic .It is one of the most effective ways to get your message out to a massive people and can increase queries about your business .
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  • Profile picture of the author Mantasmo
    If you have something newsworthy to share then yes, they are still (and always will be) very effective.
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  • Profile picture of the author JamieSEO
    They don't seem to have as much strength for SEO as they used to, but they are still great for getting traffic and reaching a wide audience since many blog sites that are niche specific so pick them up
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  • Profile picture of the author interserverx
    Press release are always effective way to getting boost up your traffic and search engine results.
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  • Profile picture of the author Theeban
    Yes those were, those are and those will be. The main reason is with Press Releases you are getting backlink from your theme related site. So, it carries more value to your site. However, make sure you use various anchor text variations to not to fall into penalty from Google.
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  • Profile picture of the author engagedotscrm
    Yes press releases can generate traffic only when they get backlinks form quality sites.
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  • Profile picture of the author revolution109
    they are good and you should include them in your backlinking strategy.
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  • Profile picture of the author andishm
    Press releases can help you to get URL or brand name based hyperlinks from high authority sites and yes they still works...
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  • Profile picture of the author anne785
    Press release helps the firms to showcast their launch of new product in the market. By doing so it will create awareness among the people regarding the new product.
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  • Profile picture of the author Ettienne
    They're pretty effective depending on who writes them and where you submit them, of course another factor is the topic/niche you're in.
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  • Profile picture of the author ecofriend
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    Press Release are the way of advertising the new stuff or services of a company or firm.press release are helps is getting traffic on a website.From my point of view press release are still effective.
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  • Profile picture of the author johnnixon84
    Definitely. Press release are greater way to generate traffic and to increase the ranking. Must be written such way that with quality content and to inspire others.
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  • Profile picture of the author johntucker300
    I really don't do press releases. I don't think these really help a lot because most of the sites ask for money or offer no follow links.
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  • Profile picture of the author jinx1221
    Paid press releases can be helpful for all the social reasons posted above. The freebies I believe are just as good as article posting.. depends on the pr, nf/df, etc. But the greatest benefit I think would be, if not for link quality, then for just plain ol' link diversity.
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  • Profile picture of the author Damienelsing
    obviously Press releases is still effective! Press releases is effective way to achieve popularity, visibility as well as Press releases also help to increase awareness for a web site. so still Press releases is still effective.
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  • Profile picture of the author Stuart william
    Press releases are always useful, but make sure press release should be press release not an article. Give proper and precise information about the website.
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  • Profile picture of the author Rebeccha Haase
    Press release will remain helpful always. Because it is very very important to get the attention of a great number of people who are may be interested in your product or services. You will be able to let them know about your services directly through press releases.
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  • Profile picture of the author awj888
    our experience with Press Releases is that they can be great for 2 reasons:
    #1 A well written one will drive traffic from the source to your business,
    #2 A well distributed release will get you valuable links back from high trusted sites, such as global news sites etc.

    To really get amazing exposure then you want to be focussing more on a content and PublicRelations point of view than an SEO point of view. PRs written for SEO and submitted are made for getting the links, and can still generate some clicks too but the main focus is the quality contextual links.
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  • Profile picture of the author seojedi
    Use them for long tails (LT) and link to LT optimized landing page in your site. You'll dominate these within weeks with just 1 PR submission per LT. Submit often and without fear. The underlying RSS distribution at the PR sites will only help further.
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  • Profile picture of the author writeaway
    Yes, press releases are still worth it if you run a legitimate business.

    You have to remember that legitimate online companies benefit from press releases because they issue newsworthy information.

    If, however, you are using press releases for SEO benefits, then you're just wasting your time.

    Google has moved on.

    Instead of looking for cheap backlinks through press releases, focus instead on using press releases to build your brand online.

    If you use the right press release service and you craft truly newsworthy press releases, you should be able to get solid benefits for every single dollar you spend on your press release campaigns.

    The secret here is to issue press releases that are newsworthy.

    You have to remember that media outlets will only publish your press release or create derivative content based on your press release if what you are publicizing is newsworthy.

    That's the bottom line.
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  • Profile picture of the author Tactical1
    Most of the valuable PR services no-follow their links now and any site that picks up the story typically no-follow the links as well. The majority of high quality sites will follow that practice so it will be hard to get back links of any quality through PR. That along with the fact that Google advises against it (for link building), means you should approach with caution or avoid it.

    What you should do, if you truly have something newsworthy is to send the PR directly to relevant sources within your industry who publishes news/press. It's far more effective and will ensure that you're not gaining a bunch of junk back links in the process.
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  • Profile picture of the author chrisjohn93
    Yes, Press Release still effective technique in 2015.
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  • Profile picture of the author cookiesfromhome
    Banned
    Yes,they are still important to promote your product but make your your press content should be of good quality and attractive one.
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  • Profile picture of the author stevenwatson011
    Banned
    yeah press release are really effective to boost your ranking.
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  • Profile picture of the author medstock
    Banned
    Yes, press release still very useful technique.
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  • Profile picture of the author deepakrajput
    yes, press release submissions in all in one technique for potential customers for your business.
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  • Profile picture of the author Hemanth Malli
    Yes, Press Releases will help you to create brand awareness through online to your business.
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  • Profile picture of the author geeksonrepair
    Banned
    Yeah, they are effective and it's also help to promote your business.
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