Ranking #1 for keyword but getting little traffic.

Every keyword research tool only give you idea about particular keyword. It doesn't mean if targeted keyword has 1000 local visits then you would get exact visits from that keyword.

Have you checked your stats on Webmaster Tools? Check out how many impressions you getting for your given keyword. That should help you figure out if your getting the right amount of clicks

It looks like the search is on a downward trend from google's local trends. That could be affecting it?

well, one thing is having exact searches for the current month (they are averages) but another this will be the click rate, for exemple is 1000 visitors search for that keywords that does not mean they will visit your page, so if you have a 10% CTR what is very good you will have 100 monthly viewers.
You are always limited to amount of viewers that are interested in that term, you probably will need to have more keywords and not that big , i sincerely believe a keyword with 3 names would be less focused but will get more traffic, on the other hand will be a bit more competitive.

The searches are average, so if the trend is indeed downward going you can't expect 500 visits a month.

Other than that, there isn't much that anyone can do to discover the cause. Since it's pretty impossible to change meta title and description on the fly, you can't even try and change it to see if you could get better ctr.

Change it by targeting more than one keyword. Personally, I don't trust sites with a domain like yours. I trust authority sites that have a large amount of content on the subject and I would imagine many consumers feel the same.

I would have started a site with a brandable domain name, and then targeted 100 or so keywords very similar to this one with blog posts. This will give you more traffic and you won't be putting all your eggs in one basket.

Benjamin

Keyword tools are not exact.

The number of searches per month is averaged out … maybe people don't search for that so much in the summer?

Your listing in the search engines is like an "ad" that should compel people to click through to your site. Is your ad compelling? Does it list a benefit? Is it too spammy and maybe people pass it by for something lower on the list?

I always found keywords with searches below 5k to be useless to be honest, unless you're going after a lot of keywords. For the time you put in to get ranked 1st, it's really a waste of time. That's just my opinion though.

Agree with the previous commenter.

I'd also like to add that it could be personalized search... You know, people's search results vary based on their previous search activity, their G+ activity, their location, etc.

But I would pay attention to page titles and meta descriptions and really make them compelling. Just search for your site, look at the real search results and see if you would click on your result yourself or not and why. Make sure it looks better that those of your competitors. )

Also, targeting more popular keywords or other/more keywords could be a good idea.

I only say this because i'm trying to help.... But your meta description really isn't that good at all. Granted i'm not trying to save my marriage, but i feel absolutely no inclination to click on your website.

First off think about it like this. Your KW get's 1000 local exact match searches p/m. It's also downward trending on insights so i'll give it 800 to round it off. Then the ctr on google (on average) for the first spot is 35% so your max traffic now is 280 visitors p/m. But with a bad meta description, you could see as low as say a 20% CTR which puts you at 160 searches p/m. Mix in the inaccuracies of the GKT and i could easily see why your only getting around 100 p/m.

Try and change up your meta description, test it and see what converts better.

You should work on improving your CTR by changing your meta description etc.(what visitors see in the search engines)

Also, the number of searches is not a true indicator of the amount of traffic you will get. I see that you're using MS for your research and since you're using Market Samurai, there is a filter there called SEOT. You should focus on SEOT instead of focusing on the total searches.

i thing this is low profile keyword.

I have few sites of your kind and the traffic you are getting for your keyword is good enough unless you build few more pages or get it ranked for some more keywords.

When the tool says 1000 exact searches and if you are on Google #1 with near 40% CTR you get just 400 visitors per month. That is 400/30 = 13-14 visitors per day.

As the rankings go down CTR goes down and hence visitors goes down too.

I have had similar sites. What I do I just make 5-6 pages targeting different keywords related to the product. And few articles related to the niche. I make sure I am getting at least 50-60 visitors per day to my site and making a sale every day or or two.

Hope this help!

First I would say you should target some more keywords. I am sure if you target 5 1000 visitors per month exact match keywords then you would get at least 300 visitors per month. Also make sure you are not on just first page of google. Be one of the top 3 websites.

Then use some traffic worthy sites to generate some direct quality traffic. So if your product generate 100$ per sell then you can easily sell it 3-5 times per month. It means 300-500$ per month. Not bad.

Well now your low visitors problem can be for several reasons. May be site design is not making appeal to people, may be you are using wrong meta description. Remember people read title and meta description after getting search results. So you can do an experiment on Title and meta description. As you said the landing page is not home page so I assume you need to make it like home page. Many of us dont like to land on inner pages. I dont know why but I have noticed people like to start browsing a website from its home page.

Also make sure information on the landing page are hypnotizing. You can use an attractive Favicon for better eye catching. We are curious by nature. So a website with attractive favicon and title and meta description would surely drag some attention from some curious people.

Hope that helps...

The home domain relies heavily on backlinks, as far as I understand... It's normal to rank for internal pages before the home page ranks, because your home page usually does not have a lot of content. It's the main page, sure, but it's not particularly useful. I mean, how much time do you spend on Google's home page? I be it's only seconds per day...

The traffic is good. Find what keywords are bringing you traffic and start to optimize for those, and you'll probably also get more lateral keywords that you never expected.

Supposedly 70-80% of searches are keyword unique, so Google relies on the lateral keywords to give a closer understanding of what the searcher desires. A lot of times you're getting some pretty random traffic, from a planning perspective...

A #1 rank doesn't assure that you get all the traffic in that search term. You may be missing a good meta description or the other results may have better meta description.

Ranking #1 is not equal ranking #5 or ranking #10 although they are at the first page of Google.

Traffic of the ranking #1 = 40% of searches monthly
Traffic of the ranking #2 = 20% of searches monthly
Traffic of the ranking #3 = 10% of searches monthly
Traffic of the ranking #4 = 5% of searches monthly

I had exactly the same problem, by reading these topic i found out some interesting stuff. Thx

just make sure to set "exact match" feature once u are doing your keyword research.. that way you are returned with the most accurate stat on search volumes for each keyword!! cheers and good luck!!