Exact match domain names, is this a good buy?

by Dayne Dylan Banned
27 replies
  • SEO
  • |
Hey Warriors,

Two questions for those of you who are domain experts...

1. There is a domain that is a single word, .org domain that is selling for around $800 I'm very interested in buying. It targets a niche I'm after. Stats are...11 million broad searches a month, 110,000 phrase searches and around 7000 global exact searches.

My goal is to build a content rich site on it, and get it to rank for various related phrases. Plus, being a top keyword and .org, it should get more perceived authority from users instead of domain like this-is-my-keyword.com for example.

Does this seem like a good buy?

This ties in with my second question...

2. With the Google Updates on SEO these days, are exact match domains even worth buying any longer?

One of my other sites is an exact match domain with a keyword phrase "howtoxxxxxx.com". I'm building up content it as well, but will Google go after it since it is an exact match phrase domain? I don't want it to look scammy, the content sure isn't, it's all 100% unique.

Thanks!
#buy #domain #exact #good #match #names
  • Profile picture of the author jerkul
    This is an indirect answer to your question: if there are several sponsored listings in the SERPs, above the organic results, then forget about the domain or keyword. You will not get any traffic at all, this comes from experience.
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  • Profile picture of the author Les Blythe
    My opinion would be that it's probably not worth it. My reasoning is that you can pick up a normally priced domain, for example:

    xxxxxconsultants.com

    or similar and the other SEO work you do will vastly outweigh any benefit from spending the $800. Also a .com will likely (only saying likely as this is the subject of much debate) outrank a .org.

    Just make sure that your keyword xxxxx comes first in the domain name.

    Hope it helps

    PS - forgot to mention:
    • work only off exact matches as your criteria, anything else is a bonus
    • make sure the keywords and long tail keywords you are chasing are BUYER keywords (they would lead you to suppose the person has the intention to buy) - super important
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  • Profile picture of the author ArielT
    I like very much keyword domains, and I don't think Google is against. If you create a site where visitors will find what they are looking for, then Google will know your site is useful, of course there are many factors besides thinking in the domain, but again, I don't see any problem with that you mention, and if $800 would worth or not, I don't know, if you want PM that domain and I give you my opinion

    But I personally don't like .org for affiliate sites
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    • Profile picture of the author Les Blythe
      Originally Posted by ArielT View Post

      I like very much keyword domains, and I don't think Google is against.
      It's not really a question of "liking" it's essential to have your keyword in your domain for any kind of SEO. Google is not against it - it LOOKS for it

      Cheers
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      • Profile picture of the author ArielT
        Originally Posted by Les Blythe View Post

        It's not really a question of "liking" it's essential to have your keyword in your domain for any kind of SEO. Google is not against it - it LOOKS for it

        Cheers
        Yes, and what I like also is that is friendly and descriptive, fortunately I could register a few
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  • Profile picture of the author Marhelper
    I have been huge into EMDs and made good money on them.
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  • Profile picture of the author RecessionPROOF
    Interesting,

    Personally, you should stick with .com, not .org sites. Do a search, rarely will top organic searches turn up as a .org in my experience, unless you are searching for non profit organizations or other gov. related sites. Stick with .com is my experience.

    As to value, most of these are speculative values, not a real value, so offer them half the amount if you item is something you feel you want to promote on a .org site. If you search term is more than one word, use hyphen strategy, it worked for me and my landing page has been on top of Google for months.

    Success to all,
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    • Profile picture of the author Dayne Dylan
      Banned
      Originally Posted by RecessionPROOF View Post

      Personally, you should stick with .com, not .org sites. Do a search, rarely will top organic searches turn up as a .org in my experience, unless you are searching for non profit organizations or other gov. related sites.
      Definitely don't agree with this, I've seen many .org sites rank well. Heck, look at Wikipedia
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  • Profile picture of the author Dayne Dylan
    Banned
    One more thing, the domain is about 9 years old too
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    • Profile picture of the author ArielT
      The most important thing is that you really like the domain, and preferably .com, this way if you like your domain you will feel motivated to create content

      The age of the domain in my opinion is not a factor to consider, what I mean is better not to speculate with this of the age
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  • Profile picture of the author hustlinsmoke
    I also think that you would be better off getting a different domain and putting that 800 bucks into seo work. Opinions though are like cow patty's where I come from, everyone has em.
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    • Profile picture of the author fin
      If this domain is going to go on to net you thousands of dollars per month then of course it's worth it.

      I personally like dot org's depending on the niche. It probably will look authoritative compared to domains with 3 words or hyphens.

      It it's going to be a main earner I'd do it.
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      • Profile picture of the author Dayne Dylan
        Banned
        Originally Posted by fin View Post

        If this domain is going to go on to net you thousands of dollars per month then of course it's worth it.

        I personally like dot org's depending on the niche. It probably will look authoritative compared to domains with 3 words or hyphens.

        It it's going to be a main earner I'd do it.
        Yes, to all those points. The goal is to use it as an information portal, to rank, to drive article traffic to, etc. etc. and then drive that over to my main product (which will be advertised on every page in the sidebar) and also to get optins.

        The reason I won't drive traffic directly to my main product, is because it will be a salespage, and I know the search engines are not big on those...but they work.
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        • Profile picture of the author fin
          Just depends if you want to invest in your business.

          What would you rather have: flowers.org or buy-nice-flowers.com
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  • Profile picture of the author Aussie_Al
    A couple of years ago (for me personally) EMD worked a treat - with very litttle work I could rank those sites and make money, the last 2 I bought - one ranks first for its term (out of 1,830,000 results) and a few other terms very easily

    Where as the EMD with 5,000,000 results - I am not even ranking in the first 10 pages and I have pretty much done the same (if not more for the 2nd) in terms of SEO for both these sites

    So I guess the bottom line is EMD still works to some degree , but not like it used to.
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  • Profile picture of the author daddykool
    EMD aged domains will *always* outrank and be indexed, regardless of any big G algos!

    Why?

    Google: 1999
    DN's: 1983

    Simples!

    .org do not light the ranking world on fire, but if it is aged, not dropped, might be worth a punt!
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  • Profile picture of the author Dayne Dylan
    Banned
    Daddycool, I guess I'm not getting your point, can you explain?
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  • Profile picture of the author GoingSomewhere
    EMD will always be valuable. I will explain with analogy.

    A handsome man, that dresses well, speaks well, with
    princely gait, intelligent, smart, hard working, just name it,
    will be admired by many all the time.

    My take is this: Google or any other search engines are
    not against value with good intention. They are against trickery
    (call it "smartness" if you like) by internet marketing jerks who
    do smart SEO works to beat algorithms.

    If you have a profitable commercial intention EMD with
    unique content, authority backlinks, etc, Google et al have
    no choice than to recognize your authority.

    My 2 cents.
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    • Profile picture of the author ArielT
      Originally Posted by GoingSomewhere View Post

      EMD will always be valuable. I will explain with analogy.

      A handsome man, that dresses well, speaks well, with
      princely gait, intelligent, smart, hard working, just name it,
      will be admired by many all the time.

      My take is this: Google or any other search engines are
      not against value with good intention. They are against trickery
      (call it "smartness" if you like) by internet marketing jerks who
      do smart SEO works to beat algorithms.

      If you have a profitable commercial intention EMD with
      unique content, authority backlinks, etc, Google et al have
      no choice than to recognize your authority.

      My 2 cents.
      I may be wrong but I suppose maybe an EMD would be good because when someone type it in Google, Google see this keyword in the site, but also is the domain, so Google has two options that doesn't know which one the searcher would be looking for, so they could decide, well, show this site, 2 matches

      I'm not affirming it, just thoghts

      Hey but obviosly the content must be great!
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      • Profile picture of the author Dayne Dylan
        Banned
        So I've been mulling over this purchase and decided I can do two things...

        (the KEYWORD is just that, a keyword, not a keyword phrase btw)

        1. Purchase the KEYWORD.org

        The advantages of this is it is EMD, and is nicely aged.

        2. Purchase KEYWORD101.com

        I've found I can get the same domain, just adding "101" to the end of it, and making it a .com. Only downside is it will not be exactly a EMD, no age, but it will be a .com.

        What do you think? Still invest in the .org, or save my $800+ and buy that .com and invest in spending that money on content to be written for the site?
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        • Profile picture of the author Les Blythe
          Originally Posted by Dayne Dylan View Post

          So I've been mulling over this purchase and decided I can do two things...

          (the KEYWORD is just that, a keyword, not a keyword phrase btw)

          1. Purchase the KEYWORD.org

          The advantages of this is it is EMD, and is nicely aged.

          2. Purchase KEYWORD101.com

          I've found I can get the same domain, just adding "101" to the end of it, and making it a .com. Only downside is it will not be exactly a EMD, no age, but it will be a .com.

          What do you think? Still invest in the .org, or save my $800+ and buy that .com and invest in spending that money on content to be written for the site?
          My call is still keep your money in your pocket - couple of reasons:
          1. It is just not worth $800.00
          2. You don't know its history (may have a bad one)
          3. Spending the $800.00 on SEO will get you much further
          4. The exact match will be in the 101 domain name at the start and is a major % of the overall domain name in any case.
          5. I'll tell you where to spend the $800.00 to get massively better bangs for your bucks :-)
          Cheers
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  • Profile picture of the author seanster
    Dayne, I have lots of experience with EMD's . IN fact all 300 of my domains are EMD. I can tell you unquivocely that EMD is a missing point that Google gives you that many rookies miss.

    To my detriment though, I can tell you that point probably a tad less as effective as a year ago. Lets say it was worth 3 points to google, now its worth 2. If I get enough requests, I will do a stats study on them, for I got a good 30% to rank in the top 50 without a lot of effort and backlinking.

    THe only risk to .org, is its resell value is much less then that of a .com, and not a branding domain for corporate world. 7,000 Exact is darn good, its probably worth $800, if its over $1 CPC. I'd spend that $800 on a .com with a DASH probably before buying that .org and spend it on marketing. But that's because I own too Many domains, or grab it if there's plenty left for marketing budget. :0

    Hope it helps
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  • Profile picture of the author repstein
    It might be possible to offer a lower price for the domain name.

    $800 is a lot of SEO work in India...
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  • Profile picture of the author Gene Pimentel
    I do not recommend the $800 purchase, unless you're wanting the domain for branding purposes (as opposed to EMD purposes).

    EMDs are more effective if it is a two or three word domain. Single word domains are not effective for exact match purposes, as the field is much too wide.

    EMDs are as powerful as ever. Many people are interpreting statistics incorrectly, making them perceive EMDs as 'weaker' after the G updates, but this is false data. Here's why: The latest G updates are content and SEO-based. There are fewer EMDs ranking well than before, but that is not at all because of the domain name. It is because of the over-SEO'd or inappropriately back-linked websites that are on those domains.

    Compare two equally SEOd and back-linked websites with the only difference being the domain name, and you will find that the one with the EMD has an edge in rankings above the one that does not use an EMD.
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  • Profile picture of the author Dayne Dylan
    Banned
    I went and bought the KEYWORD101.com instead and registered it for 5 years. I think overall, it is the best decision.

    THANKS to all of you for your help and input, it really helped me make the right decision I think.
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  • Profile picture of the author gabrielradu
    Dayne.. it worth it. It simple, short (people gonna remember it fast).
    If u gonna have good content on it, later you'll see the results and you'll not gonna be disappointed.

    Those are the first 2 rules you need to take into consideration when you want to register a domain.
    1. Relevant with your content;
    2. Short;

    Sorry for bad english, if i've wrong with something
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