"Overcooking" Keywords and Pegnuin Question - Please Help
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I was hit by penguin on the 24th of April and my life has basically been rough since.
I've done a lot of research on it... but still cna't find good answers.
But my biggest question is this:
Lets say you have a site for dog food. Lets say its dogfood.com
Lets say that dog food is your #1 money term, and you had too many dog food exact match anchor texts, and penguin hit you.
Does this mean that its GOOD to build links that are BROAD match that contain the keyword, such as:
cheap dog food
great dog food
a great site for dog food
organic dog food tips
It is that BAD? I've heard both sides of the story.
I realize one must also be diluting and building 'click here' and mostly brand style links....
Its just so many factors at play it gets a bit complicated sometimes.
If someone could please help me with this it would be great.
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