I am just wondering if there is any relationship between setting up adword campaign and SEO/ranking?
Basically, I have this new website few months old and I am working on seo backlinks.
However, for at least a week I saw that for a keyword my website was dropping. And then recently I set up an adword campaign for a different (( but related keyword)) and checked back for the ranking of initial keyword it has increased a bit.
I am not building any backlinks for this specific keyword. Maybe built a few a while ago.